Retail

Not all bot traffic is bad. For years, bots were synonymous with risk: scrapers, scalpers, and credential stuffers trying to steal inventory, stuff stolen credentials into your login page, or scrape pricing and…

For over 58 years, West Marine has been the go-to destination for water sports, fishing, and boating enthusiasts. Serving water lovers of all kinds means catering to a broad spectrum of customers from…

From your first customer conversation to your next big win, Salesforce's #1 AI CRM helps you build stronger relationships, work smarter with AI agents, and transform your business into an agentic enterprise.

Product launches. Bold ideas. Breakthroughs. These are some of the most exciting aspects of Dreamforce. But, let’s be honest… The swag deserves a shoutout, too. Enter: The Dreamstore, the official onsite shop at…

Picture a retailer’s busiest week of the year: Holiday shoppers are lined up and most of the associates working the floor just started their job last week. There was no time for a…

With 1,600+ sessions to choose from, build a Dreamforce agenda that turns big ideas into real business impact.

Pacsun has long been synonymous with the California lifestyle and an effortlessly cool aesthetic that blends surf, skate, and street culture. But for retailers targeting digitally-native, highly social Gen Z and Gen Alpha…

The lifestyle fashion brand used Marketing Cloud to connect with customers in a deeper way

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Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace for Cyber Week. But in today’s market, that playbook is obsolete. Data from…