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Digital Transformation

24 Can’t Miss Sessions From the First-Ever Salesforce DreamTX

These four days of online learning include deep dives on working in the new normal, how to grow your business, and much more.

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In a year unlike any other, we’ve reimagined our flagship event, Dreamforce into a fully virtual experience: Dreamforce to You 2020. The last element to close out the year is our first ever DreamTX — a global, four day series of panels and online learning experiences, open to the public from Dec. 14-17.  

The sessions feature our Salesforce customers and partners discussing working in the new normal, how to achieve customer success, and much more. There are deep dives on our online learning platform Trailhead, and also Customer360, our product which enables businesses to gain a holistic view of their customers in one place. 

With over 100 sessions, there is so much to learn and the slate of events can be a bit overwhelming to digest. Here, we highlight what our internal specialists have chosen as the can’t-miss items on the agenda — broken out into 16 different categories so that you can find what’s most relevant to you. If you can’t go for all four days, this should help you whittle things down.

Marketing

Marketing Cloud Innovation and Releases

In this session, you’ll learn how new innovations in email, mobile, social, ads, web, and analytics, powered by Einstein artificial intelligence, help you optimize the impact of every interaction with your customers. You’ll also get a sneak peek into what’s coming in 2021. 

Create Holistic Email Programs To Enhance Engagement

Email is the third most influential source of information for B2B audiences. Here, Salesforce experts and Pitney Bowes walk through best practices for leveraging data, content, and AI to create a holistic email program. 

How the Customer Data Platform Helps Marketers To Engage Everywhere

How can marketers use a customer data platform to create a bigger impact? In this session, we’ll learn how Customer 360 Audiences breaks down data silos to provide richer personalized experiences.

Service 

Salesforce for Service: Innovation Roadmap Radio 

Regardless of sector or industry, service is a key differentiator. In this session, you’ll learn how Service Cloud helps you engage with your customers across any channel, how to empower service agents with a unified, modern workspace, and how to optimize field service, all on one platform. 

Rapidly Scale Service Across Any Digital Channel

Digital support options took on heightened importance throughout 2020. In this session you’ll hear from AdventHealth, which quickly scaled its service capabilities across channels with a complete platform for digital customer service. 

Sales 

New Ways To Run a Best in Class Virtual Sales Team

The in-person sales meeting was virtually nonexistent in 2020, requiring businesses to build new connections with customers, learn new skills, and develop fluency in new mediums. Join this session to hear how McAfee found new ways to connect with their customers, redefined the scope of selling, and developed new methods for managing sales teams.

Accelerate Revenue Growth With the New Revenue Cloud

In this session, you’ll learn how Cisco Systems, a global leader in IT, networking, and cybersecurity solutions, transformed the buying experience with Salesforce Revenue Cloud, and how they launched new revenue models to optimize performance.

Commerce 

2020: Transformations in B2C Commerce 

We surveyed 1,000 commerce leaders to dig into the shift in consumer buying behavior, and how the rise of digital commerce has changed the role of sales. In this session, you’ll learn how brands are adopting, and adapting to, the top trends in retail.  


The Rise of B2B Commerce 

B2B buyers want the same convenience and ease of use they experience in their lives as consumers. That’s why investment in B2B digital ordering is surging. In this session, you’ll learn how you can use Salesforce B2B Commerce to modernize your business and adapt to the realities of the all-digital world.

Salesforce Platform 

Work.com: Reimagine the New Employee Experience 

You may be challenged to adapt your employee experience to meet the new needs and expectations of employees. In this session, you’ll learn how the latest innovations from Work.com Employee Experience will help your organization treat employees like customers.

Innovate Fast with the Salesforce Platform

You need to bring new products and services to market faster than you thought possible. In this session, you’ll learn how we have responded to the need for speed with the Salesforce platform, from seamless user experiences to the highest levels of security, to accommodating an all-digital workforce.

For small and medium-sized businesses 

3 Ways To Deliver Hot Leads Amidst Distraction 

With so much going on, it’s important to nail down the marketing tactics that generate real returns for your business. In this session, you’ll  hear the most successful tactics to reach distracted prospects, and deliver high quality leads for your sales team all while staying connected digitally.

Tips for SMBs to Prepare for the Future of Selling 

How do you get back to focusing on growth when you’re constantly pivoting in response to so many challenges? You’ll learn how to use Sales Cloud tools to make your teams more efficient, empower them to sell with confidence, and track the right metrics to ensure you are maximizing growth.

Customer 360 

How To Align Marketing and Sales to Grow Account Relationships

Marketing and sales teams often work using siloed tools and processes, creating a disjointed experience for customers and missed opportunities for your business. In this session, you’ll learn how to unite them to better serve your customers. 

Create Holistic Email Programs To Enhance Engagement

In this session, you’ll learn how AdventHealth and Pitney Bowes conveyed empathy through crisis in its email campaigns, and met customers wherever they were. Walk away with ideas on how to optimize email programs for keeping customers engaged as the world returns to normal.

Salesforce champions 

Salesforce Champions on the Power of Customer 360 

Learn how Salesforce Champions, part of our Trailblazer community, have applied their passion, leadership, and the power of Customer 360 to connect to customers in more intelligent ways. 

By industry 

Financial Services

Financial Services: From Stabilize to Grow

In this session, you’ll learn what strategies financial services executives, like those from First Interstate Bank, implemented to continue growing amid the pandemic. You’ll also get a preview of new financial services innovations that enable FSIs to provide personalized customer experiences.  

Manufacturing

Digitization in Manufacturing with Kawasaki Engines

Get practical guidance from Deloitte Digital on everything from remote work to empowering employees, partners, and customers with new tools and ways of working. Plus, hear how Kawasaki Engines is driving customer-centricity and comprehensive business planning with Manufacturing Cloud.

Communications 

Telecom Argentina: The Legacy-to-Digital Evolution

Many telecom providers find themselves constrained by siloed, legacy systems. This session features Telecom Argentina, which created a single customer view across business units and transformed the customer experience for its 19 million subscribers. 

Energy and Utilities 

How ENGIE Reinvents Utility Customer Value

Hear how ENGIE, a multinational electric utility, is reinventing the customer and employee experience, and moving a century-old business into the digital age. You’ll learn how to personalize engagements and offerings with AI-driven insights, grow margin and revenue with automation, and deliver best-in-class front-end experiences.

Health and Life Sciences 

How Medtech Can Succeed in the New Normal

Medical technology companies must rethink digital engagement and operational strategies to be customer-centric.  In this panel, IDEXX, Aurelia Gloves, and Deloitte Digital will show you how to bring sales, service, and marketing together to improve sales team engagement, surface commercial planning insights, and drive patient connections for a customer-centric approach.

Media 

How Unified Experiences Grow Customer Lifetime Value

COVID-19 has accelerated the media and entertainment sector’s need to digitally transform, adapting how they service subscribers and drive ad sales. Learn how the industry can position itself for growth by creating perfect bundles and offers, bringing products to market quickly, and supporting faster service at scale. 

Retail and Consumer Goods 

CG and the Battle for B2B and B2C Relationships

Using insights from Salesforce’s latest consumer goods (CG) report, you’ll get a data-driven view of what CG industry leaders are investing in – and what their biggest challenges are – as they strive to remain competitive and relevant in this new normal.

Public Sector 

Deliver Safe and Trusted Experiences with Work.com

Learn how Work.com connects insights from your HR, operations, and technology teams to build trust and safety in your organization, and deliver amazing customer and employee experiences. See how organizations like the University of Kentucky used Work.com to navigate their return to work, and keep employees safe.

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