Recent Stories

Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland

Learn the ways of competitor analysis and what it could mean for your growth trajectory.

Success depends on becoming an intelligent enterprise. Learn how to transform with a AI.

The next manufacturing productivity wave is not on the shop floor.  It is in how commercial decisions are made, governed and executed.

Skechers is a Trailblazer: "Because we think about data-driven customer centricity globally and live it locally."

Marketing with Purpose | By Vanessa Gentile | Head of Marketing, Salesforce Switzerland

Find out about AI voice agents and how they can be used in retail, field engineering and customer service.

To succeed in this role, you'll need to hone your prospecting, communication, negotiation, and active listening skills.

Digital-First, Lean, and Ethical by Design Adapting to a digital-first world requires fundamental rethinking of the essence of the company.Brian Moynihan, Bank of America’s CEO, said it best: “We’re a technology company wrapped…

Historically, marketing has not been a priority for manufacturers. But this has started to change. What we will cover: Benefits of marketing for manufacturing companies. Manufacturing customers and buyers are more connected than…