Marketing Cloud, Trailhead...
With the aid of Salesforce, Mobistar can better serve its customers
Mobistar is the second biggest mobile operator in Belgium and Luxembourg. The company offers the B2B market fixed telephony and broadband Internet through the DSL network, provides integrated communication solutions and markets a wide range of mobility and connectivity services. This for SOHO, SME and corporate market. Stephane Beauduin: Chief Enterprise and Wholesales Officer: ‘The telecoms industry is traditionally a very dynamic and disruptive market. Consequently, speed, flexibility and quality were and are the three main distinct components to win customer minds.’
‘At Mobistar everything starts with the customer’, emphasizes Beauduin. ‘Answering questions and needs of our diversified customer base is our expertise, daily work and challenge. Our sales channel touch points are one of the key enablers for our customer satisfaction or even customer delight.’ Dominique De Paul, Director Business Transformation adds: ‘Our distribution platform comprises both direct and indirect sales channels. Both sales channels use different customer relationship systems. To correctly anticipate market changes, it was necessary to integrate those systems and to have up-to-date, measurable data. That multichannel solution would give our customers a seamless, channel-independent experience.’