Marketing Cloud, Trailhead...
NIBC gives customers top priority
At NIBC, our clients are our top priority. NIBC works with corporations, financial institutions, institutional investors, financial sponsors, family offices, entrepreneurial investors and retail clients. NIBC builds long-term relationships so that customers benefit from insight and knowledge. It works in partnership with the customer to develop tailor-made solutions for evolving business needs. Solutions for critical moments in a company’s development.
Artie Debidien is, as Business Unit Director Information Technology, responsible for the technological support of the transformation of NIBC into a more customer-focused, dynamic and innovative bank.
"For us choosing Salesforce was the beginning of a transformation into a modern bank. A bank that maintains direct contact with its customers, online and offline through various channels. NIBC is traditionally a bank that operated completely offline and did not maintain its own customer contacts for the consumer market. That is changing now. We now want to be able to directly communicate with our private customers, through offline as well as online channels. We now have direct online customer contacts for savings, investments and mortgages. That transformation we are now executing for the consumer market but it is our intention that our corporate, commercial B-to-B activities will be streamlined with Salesforce as well.”
“Precisely because of those ambitions we decided not to opt for a simple CRM solution, but to select a real platform, with many more opportunities for the development of a full digital and omnichannel customer contact strategy.”
“The first step is still mainly in the areas of CRM, but it is certainly our intention that other solutions like lead generation and analytics will follow.”