NIBC gives customers top priority

NIBC

“Because of our ambitions we decided not to opt for a simple CRM solution, but to select a real platform, with many more opportunities for the development of a full digital and omnichannel customer contact strategy.”

— Artie Debidien | Business Unit Director Information Technology

NIBC gives customers top priority

Thanks to the growing availability and power of online tools, the dream of earning a degree from a prestigious university has become more attainable than ever. With more and more nonprofit universities and colleges looking to offer this flexible and exciting learning opportunity, a platform was needed that could efficiently bring a high-end education to the digital world. One of the top companies filling this need is 2U, Inc. 2U’s cloud-based software-as-a-service platform provides schools with a comprehensive solution to help attract, enroll, educate, graduate, and even place students in real-world, hands-on learning experiences as part of their degree program. With 13 partners (and counting), including Yale, Northwestern University, University of Southern California, UC Berkeley, and Georgetown University, 2U is delivering the world’s best online degree programs worldwide. “There’s a preconceived notion that online education isn’t very good,” says Co-Founder and CTO James Kenigsberg. “We knew an online education could be great if we supported universities with tech services that offered our No Back Row approach of live face-to-face classes, dynamic course content, and learning experiences in their own communities.”

At NIBC, our clients are our top priority. NIBC works with corporations, financial institutions, institutional investors, financial sponsors, family offices, entrepreneurial investors and retail clients. NIBC builds long-term relationships so that customers benefit from insight and knowledge. It works in partnership with the customer to develop tailor-made solutions for evolving business needs. Solutions for critical moments in a company’s development.

Artie Debidien is, as Business Unit Director Information Technology, responsible for the technological support of the transformation of NIBC into a more customer-focused, dynamic and innovative bank.

"For us choosing Salesforce was the beginning of a transformation into a modern bank. A bank that maintains direct contact with its customers, online and offline through various channels. NIBC is traditionally a bank that operated completely offline and did not maintain its own customer contacts for the consumer market. That is changing now. We now want to be able to directly communicate with our private customers, through offline as well as online channels. We now have direct online customer contacts for savings, investments and mortgages. That transformation we are now executing for the consumer market but it is our intention that our corporate, commercial B-to-B activities will be streamlined with Salesforce as well.”

“Precisely because of those ambitions we decided not to opt for a simple CRM solution, but to select a real platform, with many more opportunities for the development of a full digital and omnichannel customer contact strategy.”

“The first step is still mainly in the areas of CRM, but it is certainly our intention that other solutions like lead generation and analytics will follow.”