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Distributed Commerce: Companies Turn To New Digital Marketing Channels To Survive

Feb 16, 2023 By Salesforce India

Top 4 Data Integration Challenges For MSMEs - And How To Overcome Them

As data integration becomes crucial for growing mid-market companies, there are 4 key challenges they need to address to ensure uninterrupted data flow between systems.... Read More

Data Culture

Jan 19, 2023 By Salesforce India

Salesforce Data Cloud: Driving Efficient Growth With Real-Time Data

Salesforce Data Cloud creates high levels of personalisation using real-time data to capture changing customer preferences. It gives you actionable insights to help you grow your business and increase revenue.... Read More

Data Culture

Dec 22, 2022 By Paul Cordasco

Your First-Party Data Strategy Matters — Especially During Economic Uncertainty

Your customer data is valuable, especially as we move toward a cookie-free future and a possible economic downturn.... Read More

Data Culture

Dec 07, 2022 By Prashant Momaya

What Is Tableau? What You Need to Know about the World’s #1 Analytics Platform

Salesforce Tableau is a data analytics solution and business intelligence platform that helps turn data into relevant insights, enabling your business to grow.... Read More

Data Culture, Salesforce 101 Academy

Nov 16, 2022 By Anjali Amar

How Banks Can Transform Customer Relationships By Unlocking The Power Of Data Analytics

Banks can use data analytics to gain customer insights and use it to provide better products and services.... Read More

Data Culture

Sep 13, 2022 By Salesforce India

How To Use Your CRM For Advertising and Digital Marketing Campaigns

By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.... Read More

Data Culture

Aug 30, 2022 By Salesforce India

Data Security: How To Protect Your Customers' Data On Your Brand's Mobile App

Ensure data security for mobile app users by encrypting data, following compliance standards, and identifying and rectifying internal vulnerabilities.... Read More

Data Culture

Aug 11, 2022 By Salesforce India

At The Right Time And Place: Implementing Location-Based Marketing In A Cookie-Less World

Companies will look to collect and harvest first-party data based on mobile location, customer interaction history, and preferences, and trigger the right advertising message at the right time. ... Read More

Data Culture