Mobile CRM – your new development platform
The sheer pace of growth in mobile traffic has created a common experience among CIOs: you need to address your mobile strategy, but the scope keeps growing. Your sales team needs access to dashboards, logs, opportunities and client-facing content they can take into meetings; but you’re also being pushed to develop a customer-facing branded app for smartphones. And it all needs to connect to your CRM back end.
That’s potentially 5 or 6 separate projects – and a lot of development, in areas where you may not have established skills.
What if you could do your mobile app development on your existing CRM platform?
A cloud-based CRM solution such as the Salesforce1 platform gives you mobile app development capability right out of the box. Your developers have a familiar platform. Your sales and marketing teams have instant access to real-time information in the cloud. And you can focus your IT resources where they’re needed most.
Smart reporting from context-sensitive components
With the right platform, the potential for customised mobile apps can extend beyond traditional devices to self-reporting by smart, internet-enabled components. A platform such as Salesforce1, with APIs that enable integration with almost any device, creates extraordinary new possibilities.
An internet-enabled component needing maintenance raises its own ticket ahead of time; the task is monitored and tracked directly in your back-end CRM system. An ordering system connects directly to the delivery driver’s GPS for real-time tracking. In the new “Internet of Things”, if you can connect it, you can track it – and every piece of data you collect can be put to use deepening your understanding of your customer through CRM.
Learn how you can use the Internet of Things "IoT".