Delivering a seamless end-to-end shopping experience for customers is challenging. How do you ensure you get it right, to increase conversions and brand loyalty across multiple channels? Drive transformational growth with the world’s most trusted commerce platform.
The Salesforce Commerce Cloud platform helps customers create seamless, personalised customer experiences everywhere, from shopping, to fulfillment, to customer service and beyond. Using innovative powered data science, our AI predictive intelligence enables you to deliver a 1-to-1 shopping experience, and our robust partner ecosystem ensures satisfaction and growth from planning to launch, and beyond.
Now you can implement the Commerce Cloud solution for your B2B customers, offering the same easy to navigate, consumer-like shopping experiences they get in the B2C world. With added features to help the business buyer, including rapid-reordering, contract pricing built in and customer catalogues out-of-the-box, you can unlock a new revenue channel at speed to better serve customers and develop more meaningful relationships.
By integrating all of your customer data, channels and operational functions into a single platform, you get a real 360-view of your customers. This allows you to connect with them on their preferred channel or device with the same message, and deliver personalisation at scale to increase conversion rates and overall customer experience.
Research and Report
Composable and Connected: The Future of Commerce Platforms
A UK market study into next-generation platform technologies, who is adopting them, and why. In partnership with Wunderman Thompson.
Retail CRM is a customer relationship management platform that allows retailers to connect with customers individually, across social media, e-commerce, digital advertising, email and in-store. This omni-channel connectivity helps retailers to personalise experiences and better understand their customers.
Integrating Retail CRM with other systems
Retail CRM can be integrated with social media platforms, ad-serving technologies, content management systems, stock control and point-of-sale media among others. Many of these kinds of system support native integration with recognised retail CRM software such as Salesforce, through pre-built modules. APIs also allow for custom integration.
How does Retail CRM improve sales?
Retailers who use customer relationship management (CRM) platforms can serve their customers relevant and targeted advertising, products, offers and other communications. Retail CRM provides information about customers' behaviour to optimise the buying journey, leading to increased sales and improved profitability.