Media: Disruptive Media Companies Are Stealing the Show in Ad Sales
Media: Disruptive Media Companies Are Stealing the Show in Ad Sales
Both traditional and digital media companies want to provide integrated cross-media solutions for their advertisers. One of the biggest challenges in making this dream real is the disconnect between Salesforce and downstream legacy digital and linear ad operations systems. Join us as we hear how Salesforce customers — including Financial Times, Conde Nast, IBM Watson Media and Weather, and Skyscanner — have overcome this challenge and are using the full power of the Customer Success Platform for Media and Entertainment to transform their ad sales business.
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