Cross-Cultural Solutions Unites Global Team with Salesforce CRM

Challenge

• Cross-Cultural Solutions staff in 12 countries weren't technologically connected; their CRM was only accessible locally at the US office
• The company lacked an efficient system to coordinate volunteer placements
• Volunteer paperwork was mailed in-country in bulk—only about half of all volunteers' information would arrive in a timely fashion
• Most volunteers wouldn't receive their placement prior to arrival in-country
• The company needed 24/7 access to their CRM to support international volunteers and staff

Solution

• Cross-Cultural Solutions implemented Salesforce for 200 users in 12 countries
• Salesforce easily managed over 200,000 contacts and 1,000 new leads per week
• Volunteers received placements in a timely fashion and could prepare for their trip abroad accordingly

Impact

• Cross-Cultural Solutions enrolls volunteers at record rates: 4,104 people enrolled in a volunteer program in 2007
• The organization works more efficiently and successfully with a united global team
• Its overall program satisfaction rating by participants is consistently high: in 2007, overall program satisfaction was 97%