AlterPoint Uses Salesforce to Target the Most Promising Prospects, Set Marketing Priorities

"Salesforce.com Enterprise Edition costs us one quarter of what it would have cost to make ACT! deliver merely a fraction of salesforce.com's functionality. The ROI on this decision is not insignificant. Furthermore, the extraordinarily detailed reporting helps us set the best course to business success."


Challenge
  • Existing ACT! contact manager severely limited reporting ability
  • Lacked robust way to track marketing campaign effectiveness
  • Required full-featured CRM system but did not want to maintain and manage software

Solution
  • Chose salesforce.com Enterprise Edition over SalesLogix software
  • Implementation assistance provided by salesforce.com Professional Services
  • Easily added numerous custom fields
  • Web to lead integration enables filtering and extremely detailed reporting on registration information

Results
  • Deep reporting abilities allow for honing of target prospects, registration process, and marketing priorities
  • Reporting also helps drive prioritization of product functions and features
  • Complete visibility into what is going on with leads and customers
  • Eliminated an unnecessary drain on resources formerly used for system maintenance
 
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