Analyst Research
Welcome to the salesforce.com research center. Whether you're a prospective customer in search of an independent review or an existing customer looking to make the most of your subscription, you'll find valuable information in the research reports, white papers, and web seminars below
CRM to Go: Take Your Business on the Road
Leading firms are embracing mobile CRM to improve productivity, increase CRM system adoption, and enhance the customer experience. Hear from customers successfully running on a wireless solution, and find out how you can benefit from improved service, increased efficiency, and shorter cycle times.
The 2006 Sales Performance Optimization Report
CSO Insights' 2006 Performance Optimization Report analyzes the opportunities and challenges facing organizations today. Find valuable information on CRM buying trends, successful implementations, and performance benchmarks. Also, gain insight from sales professionals at 1,275 leading firms.
Five Steps to Improving the Customer Self-Service Experience
Wendy Close, Salesforce.com's CRM Success Expert, presents five key steps for creating great customer self-service experiences. Joining Wendy are Sheryl Kingstone, Director of Customer-Centric Strategies for Yankee Group, and salesforce.com customer Steve Petrofsky, VP of Support Services at m-Qube.
SaaS Integration Platforms: The Looming SaaS Deployment and Support Dilemma
Learn how future Software-as-a-Service (SaaS) implementations will deliver significantly greater value via integration with other SaaS offerings, legacy technologies, applications, data, and business processes. Download your free copy of the Saugatuck Technology white paper — SaaS Integration Platforms: The Looming SaaS Deployment and Support Dilemma.
Customer Relationship Management Software: True Cost of Ownership
In-house installations of applications such as CRM are inherently wasteful. The three-year total cost of ownership for the Web services CRM software model Salesforce.com offers, is roughly half that of the on-premise-based model. In fact, the three-year total for Salesforce.com is approximately the same as the first year expense for Microsoft CRM. Learn the facts about the total cost of ownership for CRM solutions including a comparison of Salesforce.com versus Microsoft CRM.
On-Demand Versus On-Premise: Are There Performance Differences?
Find out what CRM experts are saying about the differences between on-demand and on-premise CRM systems. See how they compare in terms of performance, implementation time, total cost of ownership, adoption rates, and overall customer satisfaction.
ROI CASE STUDY: Salesforce.com Wealth Management Firm
The wealth management department of a large international bank uses Salesforce as the primary client desktop for accessing customer accounts and information. By integrating other data sources and using salesforce.com’s workflow capabilities, the department accelerated the process for opening new accounts, increased sales staff productivity, and achieved an ROI of 112 percent in 1.75 years.
The Tale of Two Salesforce.coms: Application and Platform
This IDC Insight reviews salesforce.com's user conference, Dreamforce '06, held in San Francisco
October 8.11. Specifically, it discusses the rapidly evolving AppExchange and the implications of
this evolution on salesforce.com's business and relationships with partners.
Register below to download your copy of IDC's analysis "The Tale of Two Salesforce.coms:
Application and Platform," compliments of salesforce.com.
Salesforce Dreams Big at Dreamforce as SaaS Looms Large
This independently developed research by Saugatuck Technology provides analysis on five key
announcements made at Dreamforce that frame the Salesforce "Business Web" strategy and map out its
near-term future. Saugatuck analysts also share insights into how Salesforce users view SaaS.
Register below to download the research report, "Salesforce.com Dreams Big at Dreamforce as
SaaS Looms Large," compliments of salesforce.com.
salesforce.com Sets Its Sights High With Force.com
Find out what the CRM experts at AMR Research are saying about Salesforce.com's Winter '07 release and Force.com, a ground-breaking platform for customizing and integrating CRM, as well as developing and deploying brand-new applications. Download this research report by AMR Research, compliments of salesforce.com.
Salesforce.com's Sandbox: A New Reason to Go On-Demand
Sandbox should cause companies not already using Salesforce.com — or other on-demand applications for that matter — to consider on-demand. Development and testing has long been a matter of the lesser of two evils: build a costly parallel environment or risk disruptions to the live environment by testing in it. Sandbox offers a third way that is relatively low cost, shortens product cycle times, makes developers more productive, and lets them spend more time thinking about solutions than disruptions.
Introducing Unlimited Edition
Learn how to achieve unlimited success with Salesforce Unlimited Edition. Also, discover how AppExchange, the salesforce.com on-demand enterprise platform, removes much of the complexity of software development, operation, and maintenance, enabling you to extend on-demand success across your entire enterprise.
Force.com and AppExchange: Winter '07 is Here and IT Looks Interesting Again
Research firm The Sageza Group, recently wrote: "It is clear that Salesforce.com has now become so much more than simply a supplier of CRM applications as a service. Indeed, the company is now keen to position Salesforce.com as an information management company, and in many respects this is a fair description." Read more of The Sageza Group's analysis of salesforce.com's Force.com, AppExchange, and Winter '07 release, compliments of Salesforce.com.
Salesforce.com's AppExchange: Win, Win, Win
See how salesforce.com is broadening its users' experience by providing an on-demand applications marketplace while giving partners a powerful delivery model for their own on-demand applications. Download your free copy of the Nucleus white paper — Salesforce.com's AppExchange: Win, Win, Win.
AMR Research On Marc Benioff and the Future of Software
If you want to see where the software market is headed in terms of technology and community, take a look at this analyst research report by AMR Research, compliments of salesforce.com.
Case Study: How BakBone Used AppExchange to Build Three New Apps to Take Its CRM Investment to the Next Level
Find out how BakBone Software, Inc. used AppExchange from Salesforce.com to build three new applications within its existing Salesforce environment. See why this innovation in application development and deployment earned Salesforce.com a 2006 CRM WizKids award.
AppExchange: Salesforce.com's Next Big Bet
Find out how the AppExchange could provide salesforce.com with the catalyst to build the industry's next major ecosystem. See how salesforce.com customers, developers, and partners are using the AppExchange as an on-demand, eBay-style marketplace to build, deliver, and share new business applications.
Creating Applications with Force.com Platform
Discover how the AppExchange lets you create, customize, integrate, and share on-demand applications over the Internet—all without purchasing or installing software. Find out how to start creating applications for the AppExchange so you can be part of the on-demand revolution.
On-Demand Service & Support
Learn about the key issues driving change in customer service. Read deployment case studies that show how an on-demand service and support application can help relieve the increasing pressure placed on service and support departments.
Will Salesforce.com Become the Microsoft of the On Demand World?
Summit Strategies President and Chief Research Officer, Tom Kucharvy, examines salesforce.com's strategy to become the world's leading software-as-a-service (SaaS) aggregator and the owner of the de facto operating environment of the on-demand world.
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