Orient EuroPharma (OEP) is on a mission to enhance the health and beauty of its customers. Headquartered in Taiwan, OEP collaborates with international pharmaceutical companies to develop and commercialise new products. Understanding the ever changing needs of its customers, and enabling its 400 sales reps to work smarter and faster, is vital to the company’s success.

Olive Hsiao, Senior Project Manager for Business Process Excellence at OEP said the company needed an increasing amount of data to manage and drive its expansion. “We want to step beyond Asia to become a global pharmaceutical company. Connecting our business on Salesforce will help us achieve that and offer increasing value to our customers.”

The increased visibility of sales helps management and marketing teams to make faster, data-driven decisions. They no longer need to wait for quarterly sales meetings to discuss the effectiveness of campaigns or identify key opinion leaders. They can extract these insights from Salesforce and adjust their strategies right away.

“Sales and marketing teams now speak the same language and it’s much easier to measure the ROI on our campaigns. We’re also building our capabilities to segment and target our audiences more personally and effectively,” said Hsiao.

The company is already seeing results of its data-led marketing efforts with a series of successful product launches over the last two years. One of these resulted in sales worth $100 million Taiwanese dollars in just 18 months.