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“I see Advisory Services as a vital contributor to the success of our endeavours. They are trusted advisors who elevate our relationship with Salesforce from being a supplier to a key partner.”
Vodafone synchronises global sales operations, aligns global customer experiences with Advisory Services
“At the time, we would consolidate information from different sales markets into a spreadsheet, but by the time it was submitted, the information would already be out of date and not very useful.”
A partner for pipeline success
Vodafone wanted to achieve this complete view of its global opportunity pipeline while ensuring that a customer expanding their business had the same great sales experience working with Vodafone no matter where they went. However, accomplishing this is a challenge when you’re a worldwide telecommunications company with thousands of salespeople working across 24 different markets, all with different selling practices, Salesforce platform instances, and even different CRM solutions altogether.
“We needed something that could work with the scale of our company; a single tool that would enable all of our sales teams,” adds Tchatchouang.
To do everything desired in this new, consolidated platform, Vodafone identified Salesforce as the only technology capable of getting the job done.
Next, Vodafone looked for an essential partner for taking on this herculean challenge of guiding and supporting its efforts as each market was consolidated. That essential partner was Salesforce Advisory Services.
Salesforce’s mission is to connect companies to their customers in a whole new way, and Advisory Services brings in Salesforce’s best minds in CRM and organisation leadership to help customers like Vodafone realise all the benefits possible from transitioning into a single, global Salesforce platform.
“There is no platform out there like Salesforce, and no partner or consultant service like Advisory Services that provides the skills and knowledge we needed for this kind of transformative endeavour,” says Tchatchouang.
Vodafone utilised Advisory Services as a team of experts on the Salesforce platform to help guide implementation of the opportunity pipeline in each market. The Program Architect would conduct meetings with business and IT stakeholders to review operations and make adjustments to each market implementation. Since these recommendations were in alignment with the Salesforce roadmap, it also meant Vodafone quickly utilised the new features and other benefits from Salesforce’s three releases per year.
“Reviewing all the features and services that Salesforce offers is like drinking through a fire hose. We wanted qualified experts with a deep reach into the Salesforce organisation who could help us make the right choices,” says Tchatchouang.
The Program Architect also helped Vodafone get the most out of its Salesforce platform through prescriptive recommendations like improving knowledge transfer with Chatter, collecting product feedback, and help with integrating third party applications, such as CPQ, for consistent pricing and selling strategies.
Better data and faster analytics
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