Marketing Cloud Next
Welcome to Agentic Marketing
Marketing Cloud Next is a complete agentic marketing solution designed to help you personalise the right moments and have two-way conversations across the entire customer relationship.
Explore Marketing Cloud Next.
What is Agentic Marketing?
Agentic marketing uses autonomous AI agents to transform traditional channels into two-way conversations and to be an always-on collaborator behind the scenes. AI agents don’t just assist, they take action — from campaign creation to personalisation, orchestration and optimisation. The result? Not just faster outputs, but better outcomes.
What will Marketing Cloud Next help you to do?
Unify your marketing in one platform. Powered by actionable data, cross-departmental workflows and autonomous AI agents— Marketing Cloud Next is designed to help you to grow customer relationships and revenue.
Build segments in minutes, uncover insights, measure attribution and power AI to recommend next best offers, optimise campaigns and make every interaction more relevant.
Design and deliver journeys that seamlessly connect every channel across marketing, sales, service and commerce - so customers can engage with one brand rather than individual teams.
Collaborate with AI agents to plan campaigns and optimise performance in-flight. Accelerate deals with agents nurturing and routeing leads to the right rep. Grow CLTV and loyalty through two-way customer conversations across channels.
Built for every use case and every industry.
Explore how Marketing Cloud Next helps your team accomplish business goals by connecting the entire customer lifecycle.
Increase CLTV with Unified Customer Profiles
Create a single view of every customer and activate real-time audience segments to drive higher lifetime value.
Maximise ROI with Insights & Attribution
Unify marketing data, analyse performance instantly and let AI optimise campaigns and reallocate spend in-flight.
Increase Revenue with Connected Experiences
Unify data across channels and orchestrate AI-driven journeys to deliver seamless, personalised experiences at scale.
Boost Conversions with Real-Time Personalisation
Deliver always-on, 1:1 product recommendations, content and offers across every channel with adaptive, AI-powered experiences.
Retain Customers with Connected Marketing & Service
Unify profiles, messaging and journeys across marketing and service to deliver consistent, contextual customer experiences.
Accelerate Deals with AI-Powered Lead Management
Nurture leads automatically, score engagement and pass high-quality leads to sales with AI-assisted handoffs.
Optimise ABM Through Unified Buyer Engagement
Personalise outreach and co-ordinate marketing, sales and service to deepen account relationships and drive conversions.
Grow Loyalty with Personalised Experiences
Deliver hyper-personalised loyalty offers, curated experiences and automated rewards that build deeper brand affinity.
See what Agentforce can do.
Turn every channel into a two-way conversation.
Two-way conversations create active relationships where customers get personalised answers, recommendations and have AI agents complete tasks for them on any channel. This extends across service, sales and commerce, so every interaction makes relationships stronger.
Create campaigns with Agentforce.
Describe your goals in natural language to get a full campaign brief in seconds, complete with suggested journeys and drafts across email, SMS and WhatsApp. You can even generate audience segments with prompts instead of SQL.
Eliminate wasted spend and see better return.
See underperforming ads across channels and let Agentforce automatically pause them based on thresholds you define. No manual digging required. You’ll get real-time recommendations for adjustments to campaign goals and spend allocation, automating your ROAS optimisation.
Make every engagement personal.
Let Agentforce power real-time, always-on content and product recommendations that serve both your customers' needs and your business goals. Set the strategy, define the rules and hand off execution to Agentforce to deliver personalised recommendations across any interaction.
Automate and activate personalised offers.
Create and deploy promotions with simple prompts. Agentforce handles the rest, from draught email copy to adjusting the promotion as business conditions change.
Ready to get started?
Marketing Cloud Next is generally available today and works with existing Salesforce products. View our pricing page or talk with Agentforce for more information on how to get access.
Discover what's new in Marketing.
Demo
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Discover how to enhance personalisation and optimise marketing strategies through the partnership between Meta and Salesforce, leveraging innovations like the Data Cloud and Meta Conversions API.
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Learn how to leverage data for personalised customer engagement through customer stories focusing on data activation and personalisation strategies.
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Transform your B2B Marketing Strategy with Data Cloud
See how Flexo Concepts transformed their B2B Marketing with Salesforce Account Engagement.
Want to learn more about Marketing Cloud Next? Join us at Dreamforce.
Join us for three days of bold ideas, product breakthroughs and firsthand experiences with the latest in Agentforce, Data Cloud, CRM and more. Don’t miss the world’s largest, most trusted technology event.
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Marketing Cloud Next FAQs
Marketing Cloud Next is a complete agentic marketing solution, natively built on Salesforce’s core platform. It’s designed to help you personalise the right moments and have two-way conversations across the entire customer relationship.
Marketing Cloud Next helps you…
1. Understand customers and marketing performance
With Marketing Cloud Next, marketers have one actionable dataset so they can easily understand customers and marketing performance. With unified profiles and metadata shared across the business, they can activate structured and unstructured data to create highly targeted audience segments, build calculated insights, measure attribution, optimise campaign performance in-flight and power AI recommendations, decisioning and AI agent actions — all without IT dependencies.
2. Manage cross-channel experiences
Marketers have cross-departmental workflows for both internal handoffs and customer engagements - powered by actionable data and AI agents. This makes managing cross-channel experiences at scale not just possible, but seamless. Marketers can engage customer experiences across the entire lifecycle and manage those workflows from one place with OOTB events for triggers, personalisation, AI-powered decision splits, daisy chaining of customer journeys and more.
3. Increase business efficiency and scale
With Marketing Cloud Next, marketers can increase business efficiency and scale thanks to actionable data and autonomous AI agents embedded across the platform. These AI agents help marketers:
- Drive awareness by acting as an always-on collaborator across every step of the campaign process - from the creation of briefs, to segments, content, promos and journeys.
- Help sales close more deals by capturing, nurturing, scoring and routeing leads and accounts to an SDR agent or human rep.
- Grow customer lifetime value by transforming traditional channels into two-way conversations - with AI agents available 24 x 7 to answer questions, offer personalised recommendations, help with scheduling or purchases and dynamically curate web experiences.
- Improve ROI by autonomously analysing and optimising in-flight campaign performance - taking actions like pausing low-performing ads (with the marketer’s approval) and ensuring customers are on the optimal journey based on their real-time engagement.
Agentic marketing uses autonomous AI agents to transform traditional channels into two-way conversations and to be an always-on collaborator behind the scenes.
Unlike with standard automation where marketers manually set up every step, with agentic marketing, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. Agents create content, build audiences, personalise messaging, optimise performance, answer questions and orchestrate handoffs between teams and channels.
The result? Not just faster outputs, but better outcomes. Instead of juggling tools, tweaking pixels and chasing approvals, marketers get time back for what really matters: strategy, creativity and driving growth.
Agentforce is a type of artificial intelligence (AI) application designed to execute specialised tasks to help marketers and customers. Agentforce for Marketing Cloud offers marketers pre-built skills to streamline key marketing tasks such as planning and creating marketing campaigns - Agentforce can help marketers create a brief, target audience segment, email and SMS content, build a customer journey in Flow and even provide a campaign summary! For more specialised needs, marketers can create customised agents using Agent Builder.