The emergence of a new category of customers, Generation Novel, is transforming the way service experiences are created and delivered. Brian Solis explains why the customer should come first — but in ways we hadn’t previously imagined.
In an age of tech-savvy customers and digital disruption, it’s important that financial services companies keep their finger on the pulse of what people want and need. During the recent Salesforce Live: A&NZ Financial Services Episode, three finserv leaders shared their advice for how to translate these insights into products people love.
Angus McDonald, CEO of Barbeques Galore, shares the transformation that has super-charged the creation of the ultimate barbecue experience for the customer. From daydreaming about the features of their dream barbecue to producing…
If the past year has taught us anything, it’s that change is the only constant. In the midst of this upheaval, we tapped some of the best marketers across Australia and New Zealand to share their top tips for how the profession can keep the customer at the centre of everything. These insights, some of which are sampled below, are all in our new ebook 50 Pro Marketing Tips for 2021.
Salesforce Live: Australia and New Zealand’s premiere episode covered a lot of topics: from innovation acceleration to equality and intersectionality.
Salesforce Live: A&NZ is well underway, and we’ve had a blast hearing from top Trailblazers, industry experts and innovative companies about what success looks like now and into the future. Let’s take a look back at just a few of the insights you’ll find in the financial services, retail and consumer goods, and sales episodes.
Salesforce’s Director, Retail Industry Strategy, James Johnson looks at how the most successful retailers capitalised on changing trends ahead of the Retail and Consumer Goods Trailblazers Episode at Salesforce Live: Australia & New Zealand on 1 April.
Five industry leaders discuss transforming company cultures, putting employees and customers first and creating digital ready businesses fit for the modern age.
Each year, we speak with thousands of consumers and business buyers for our State of the Connected Customer research – and for the latest edition we spoke with more than 15,000.
Founded in New Zealand in 1934, Fisher & Paykel retails household appliances in more than 30 countries. In addition, the company has a large network of customers, including builders, designers, retail partners and,…
