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Get started with the #1 Agentic CRM
Automate better sales, service, and marketing with humans and AI agents working together on one trusted, agentic CRM platform. See value from day one with quick and easy setup and pre-built agents.
Where humans, agents, and platforms drive customer success together
Welcome to the Agentic Enterprise
Humans and agents work inside the systems that run your business. The result: faster decisions, stronger customer relationships, and non-stop growth. Now with Headless 360, every Salesforce capability is accessible from any tool, any agent, any interface — wherever work happens.
Slack
Connect workflows and conversational data where work happens.
Tableau
Turn agentic analytics into actionable intelligence.
Agentforce
Build trusted, agentic experiences that act with purpose.
Customer 360
Ground every decision in proven business context.
Data 360
One governed, trusted data foundation.
See why companies trust us to help them grow
Chief Digital Officer, Fisher & Paykel
Rudi Khoury
To deliver luxury service, Fisher & Paykel needed a faster, more accurate way to help customers. With Agentforce, customers get immediate, effective support, reducing the need for technician visits.
CEO, One NZ
Jason Paris
One NZ set out to simplify their prepaid offerings and migrate hundreds of thousands of customers to seven improved plans. With Agentforce, existing customers can easily understand and pick a new plan on-demand.
VP, Strategy & Transformation, PepsiCo
Tracy Matis
Business Owner of Salesforce ONE.CRM & Customer Care, Volkswagen
Stephanie Paetow
Agentforce will enable us to have personalisation across those customer journey pre-sales sales and after sales. Every touch point, at the right time with the right message, based on a 360° view.
CEO, reMarkable
Phil Hess
It’s like this collaboration that we’re seeing between agents and humans. It’s not us versus them; it’s we. Suddenly, it’s this way of working that lets teams move at their natural tempo. This is the perfect tool for a team to run at speed. Salesforce can deliver digital labor, and I get to wake up in the morning, thinking about customers.
SVP, Global Customer Success, OpenTable
George Pokorny
People don’t want to wait to get their question answered. What would happen if the diners aren’t getting what they need? Now they’re angry. “Hey, you sloughed me off to a bot. It didn’t answer me, and I’m grumpy.” And so now when you have that interaction with a human agent, we have to dig ourselves out of this hole. Maybe we answer the question very quickly, but they’re always going to remember, “hey that didn’t work out well the first time.” The dream I have is that Agentforce answers more questions, more quickly. Success with Agentforce is deflecting the questions that our customers have, so fewer things get escalated to a human, the diners are getting their questions answered quickly, and we’re able to take care of it without a human resource.
Built-in AI for every part of your business
Put AI to work across sales, service, and marketing with Starter Suite — a CRM that knows your business and can automate the kind of customer experiences you’ll actually be proud of. Start simply with quick and easy setup and prebuilt agents.
$35 AUD/user/month. See full pricing.
Choose the CRM plan that's right for you
Starter Suite
The simple CRM suite with marketing, sales, service, and commerce.
$
35
AUD/User/Month
- Grow your business with ready-to-use marketing, sales, service, and commerce tools - all in one place.
Pro Suite
The flexible CRM suite with even more marketing, sales, service, and commerce tools.
$
140
AUD/User/Month
- Want more? Pro Suite gives you all the features of Starter, plus automation, app integration, and customisation.
Enterprise
The CRM for sales with more flexibility and web API.
$
231
AUD/User/Month
- Everything in Pro Suite plus Advanced Pipeline Management, Deal Insights, Agentforce and more.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
4M+ conversations handled by Agentforce and counting
Everyone talks the AI talk. We’re walking the walk. With 66% autonomous case resolution, 15% more marketing pipeline, and 1.8x higher lead conversion, Agentforce is the real deal. See how we did it – and how you can, too.
Salesforce is the platform
for the Agentic Enterprise
Our deeply unified platform brings together apps, data, agents, and metadata to drive customer and employee success. With trust and governance built in, Salesforce ensures your AI and business scale securely, reliably, and with confidence.
Keep growing with the world’s #1 AI CRM
Agentforce
Build and customise autonomous AI agents to support your employees and customers 24/7.
Small Business
Help small businesses sell smarter and support faster in a single app.
Artificial Intelligence
Bring predictive and generative AI experiences to any workflow, user, department, or industry.
Headless 360 platform
Connect your teams and data with apps built in clicks, not code.
Launch faster with 16+ Agentforce solutions, built for your industry
Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernise faster, go to market sooner, and deliver value from day one.
Financial Services
Connect with customers proactively to deliver AI-powered, high-value experiences.
Healthcare & Life Sciences
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Construction & Real Estate
Streamline processes and achieve operational excellence to drive profitability and growth.
Education
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
Professional Services
Increase client trust, recruit and retain the right talent, and build a vibrant work culture.
Technology
Automate workflows, unify and integrate data, and thrive in a new era of tech, powered by trusted AI.
Manufacturing
Integrate all your data across a unified value chain to better serve customers and channel partners.
Real stories, real results
Suncorp NZ is using agentic AI to deliver expertise simply
Suncorp NZ is treating agentic AI as a core part of their enterprise architecture, using tiny fusion teams and Data 360 to deliver expertise simply across financial services.
How Flight Centre Travel Group Unified 150 Platforms With Agentforce & Data 360
Flight Centre Travel Group consolidated their tech stack and now use Agentforce and Data 360 to deliver personalised customer experiences at scale across 30 brands and eight countries.
RenewCo Solar use Agentforce and AI to scale revenue to $50M
RenewCo Solar scaled from a $1M startup to a $50M leader by partnering with Agentforce. Now, AI agents resolve 70% of queries autonomously, freeing their team to focus on high-impact customer service.
See why analysts agree Salesforce should be your Agentic AI partner
Report
Agentforce delivers ROI faster and at a lower cost than a DIY approach.
Report
Salesforce is voted the #1 Global Software Company on G2.
Report
Futurum report explains why Agentforce is the fastest path to enterprise value.
Become an Agentblazer
Learn essential AI and Agentforce skills required to shape the future of work for free.
Level 1
Champion
Confidently explain Agentforce concepts and business impact.
Level 2
Innovator
Implement Agentforce solutions to drive measurable business outcomes.
Level 3
Legend
Understand advanced concepts and design complex strategies.
We believe that business is the greatest platform for change
Grounded in trust, customer success, innovation, equality, and sustainability, we’re committed to doing well in business and doing good in the world — investing 1% of our equity, technology, and time to create lasting change. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
Scale your success with the latest research
Sales
Explore the latest sales trends you need to succeed.
Explore sales insights from over 4,000 reps, including top AI agent use cases, new sales strategies that will fuel your team's growth and local stories of customer success.
Marketing
The new rules of marketing are being written right now
See the latest trends in AI, data, and personalisation, based on insights from nearly 4,500 marketers worldwide. Learn how top brands are navigating the era of agentic marketing and what they see as their biggest priorities and challenges.
Service
The #1 KPI Improved by AI Agents? It's Not What You Think
Agentic AI is transforming customer service. In this special “State of Service: AI Agents Edition,” you'll get a deep dive into the use and measurable impact of AI agents.
Get started today
There’s nothing to install, no credit card required, free for 30 days
Frequently Asked Questions
Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications, powered by agentic AI and data. This enables every department to work as one, including sales, service, marketing, commerce, and IT.
Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
You can learn more about what Salesforce is and what Salesforce does by visiting our official resources.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organise contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyse data to understand customer behaviour and business performance
A CRM, especially one powered by AI, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI (part of our Agentforce technology) is used to:
- Automate complex workflows like lead qualification or service case resolution
- Predict business outcomes, such as identifying deals that are likely to close
- Personalise every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Agentforce 360 Platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.
Salesforce Starter helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.
Yes, Salesforce offers a free CRM suite with sales, service, and marketing for a maximum of two users. This free CRM can help your business establish a system to help you grow without committing to a paid plan. For many teams, it’s the next logical step beyond spreadsheets and disconnected docs.
Yes. As part of our Marketing Cloud Engagement suite, we offer an email marketing platform. This tool connects your CRM data to your marketing emails, allowing you to send more personalised emails and automate parts of your customer journey. On top of this, it has templates, drag and drop editors, testing tools, and detailed performance reports.
Salesforce supports every type of business that engages with customers. We also have products for specific industries, including those that are more heavily regulated.
Some of the key industries Salesforce supports in Australia include: