As the traditional customer journey fractures into a complex ecosystem of AI-driven discovery, social commerce, and hybrid physical experiences, brands must adapt their playbooks to capture shifting consumer dollars. Join Salesforce as we unveil exclusive 2026 holiday predictions backed by 1.5B+ shoppers. Discover how brands are navigating a deeply polarised macroeconomic landscape and how leveraging Salesforce’s B2C Commerce enables businesses to scale digital labour, elevate performance, and drive measurable customer success.
Key Takeaways
- Predict What's Coming Before It Arrives: Discover exclusive data-driven predictions drawn from 1.5B+ shopper signals so you can proactively align your holiday strategy before the season is in full swing.
- Capitalise on Agentic Discovery: Understand the rapid shift toward AI assistants as the shopper’s first stop, and see how deploying trusted, site-specific shopper AI boosts purchase confidence and drives higher conversion rates.
- Bridge the Omnichannel Loop: Learn how to master the digital-to-physical handshake required to win the estimated 38% of holiday dollars flowing through "hybrid sales" - where mobile apps, online research, and in-store digital tools intertwine with the physical storefront to finalise the customer journey.
