Generative AI transformed how we personalise content, but the next era of B2B growth is about autonomous action.

Join us to discover how leading teams use Salesforce Engagement Agents powered by Agentforce to fundamentally scale their pipeline. Move beyond manual outreach—these agents drive personalised, two-way conversations and 24/7 lead qualification. The result? Your sales team is freed up to focus on the high-value, strategic deals that actually accelerate ROI.

You’ll also hear from our special guest, Ben Gilmore, Head of AI at Xero. Ben will share how his team currently uses Engagement Agents to act as the first point of contact for inbound website leads and to nurture partner leads through personalised, AI-generated email campaigns.

In this webinar, you will:

• Discover how to scale B2B engagement 24/7 using autonomous Engagement Agents.
• Learn to automate lead qualification and personalised outreach to accelerate pipeline velocity.
• Understand how integrating autonomous agents into your multichannel strategy drives a measurable business return.