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Increase Your Marketing Qualified Lead Pipeline

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Finding qualified, sales-ready leads is more difficult than ever. The B2B buying journey has gone dark: buyers are increasingly turning to tools like ChatGPT to conduct research independently, only surfacing to speak to sales teams once they are ready to make a final purchase.


We know you are looking for ways to fill the funnel, but traditional tactics are struggling to keep up. Agentic marketing can help revenue teams adapt to this changing landscape to find, nurture, and qualify leads more effectively. Join us for an actionable session on how you can increase your MQL pipeline and ensure no opportunity slips through the cracks.


In this webinar, we’ll explore three ways B2B marketers can use advanced scoring and Agents to capture demand:

Smarter Lead Identification: Uncover hidden buyer intent and identify prospects earlier in their AI-driven research phase using advanced scoring.

Agentic Nurture & Qualification: Deploy AI agents to autonomously nurture leads with relevant content, qualifying them at scale without adding headcount.

Seamless Sales Handoffs: Ensure timely sales follow-up by delivering sales-ready leads equipped with the context agents have gathered along the way.


Featured Speakers

Ruth Bolster Speaker Headshot
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Ruth Bolster

Product Marketing Senior Lead
Salesforce
Cara Clanton Speaker Headshot
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Cara Clanton Pope

Product Manager
Salesforce
Dana Peterson Speaker Headshot
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Dana Peterson

Lead Specialist SE
Salesforce