Advertising Keynote: Why Companies Won't Survive Without Data

It's no secret that customers today are dynamic. And in our world of connected devices, customers are practically handing companies the keys to unlock insights that could orchestrate the optimal path to conversion. Yet many companies are keeping these keys in their pockets and aren't truly connecting with their customers - a fundamental driver of growth and survival. So what is the key to survival? Data.

Learn how to create value with data and drive growth by delivering more valuable and more personal brand and commerce experiences in the moment. Hear from world renowned marketing pioneer and host of CNBC's "Cleveland Hustles", Bonin Bough, to see how messaging is changing advertising as we know it and how companies are falling behind by not following where customers are going.