Retail Keynote: Precision Retailing with Macy's and Design Within Reach

Digital disruption is driving shopper demand for personalization. Stores are being reimagined as showrooms, distribution centers, experience centers and are increasingly only a touchpoint along a shoppers journey. Join Salesforce SVP Retail, Shelley Bransten, and leading retailers as they discuss how they leverage the Salesforce Shopper Success Platform to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and transform into innovative and agile retailers.