Jim Roth
author title President of Salesforce Customer SuccessJim leads the Salesforce Customer Success organization that is dedicated to accelerating impactful business value and outcomes for all Salesforce customers with adoption, architecture, training, and support. Under his leadership, the team launched the first-ever Customer Success Score, a data-driven tool providing critical insights into customer health, adoption, and performance. Jim’s organization delivers an integrated service experience across support, success, and education, with a focus on leading the industry in agentic service with Agentforce and helping every Salesforce customer become an agentic enterprise.
From managing constraints to designing what’s possible for customers
Discover how Salesforce is focusing on content, structured data, and human support to build AI agent success.
Service down? Here’s how you can best communicate with customers during an outage, plus hot tips from our critical incident team for when the pressure is on.
Can you efficiently scale service without sacrificing the customer experience? Absolutely, and here are three ways to do it.
Here’s how to help your employees to feel more confident and knowledgeable in their roles, which helps them deliver better customer service.
The traditional customer service model can be ineffective and frustrating. Here’s what happened when our agents tried case swarming for complex cases.
It's hard to predict service case volumes, and even harder to make sure customers are connected with the right agents on the right channels at the right time. Many organizations — including Salesforce — have rethought how they run the contact center. Here's what we know.











