Motivational Retail Leaders Share Quotes and Thoughts on Digital Transformation
Read insight from ten C-suite execs on how they wrangle alignment, leadership, and project growth.
6 CMO Quotes To Motivate Marketers in 2021
Every marketing leader asks, “How can we cut through the noise?” There are so many channels, so much data, and so many events that compete for audience attention – and that’s in a…
Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI
This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
AAA Carolinas Gets Back To Basics in a Time of Need
There's one mission — do good. Read how AAA Carolinas launched a large-scale customer outreach program.
AI Is Keeping Supply Chains Running Throughout the Pandemic
Artificial intelligence has real power to help people make the world run better. That’s more important than ever in a crisis.
How To Target the Right Accounts and Other ABM Insights From a CMO
Can you tell if your ABM strategy’s working? Here are three tips to point you in the right direction.
The Number One Trait of Empathetic Leaders? Curiosity
This week’s Leading Through Change episode brings Chief Marketing Officer for Ethan Allen Interiors Rodney Hutton and author Maria Ross together to discuss the principles and practice of empathy in the workplace.
How To Analyze World Events To Guide Your Marketing Strategy
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.
4 Advertising Strategies That Work in a Downturn
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
Make Change: What Does the Future of Work Look Like?
From hiring practices to breaking down internal silos, top executives at leading businesses such as Citi and Bloomberg are sharing their thoughts on the next era of business in the latest installment of the Make Change series.