Why Business Transformation Needs a Platform
Business platforms can increase trust with consumers while providing superior customer insights and the enablement of dynamic new models of collaboration.
Johnny’s Selected Seeds: Driving Growth With One Quality Seed (and Click) at a Time
Johnny’s Selected Seeds partnership with Salesforce — it launched a new site on Commerce Cloud in late 2016 — gave Johnny’s a way to monetize its voluminous educational content.
Consumers Are Wary of How Companies Use Big Data: What Retailers Need to Know
Data misuse scandals have left customers questioning the trust they put in companies. Here’s what retailers need to know in the post-breach, trust-first climate.
How to Create Personalized Recommendations for Commerce in Salesforce
In this step-by-step guide, we show you how to get started creating personalized recommendations for your customers using Commerce Cloud and Marketing Cloud.
New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
Three Tips to Personalize the Shopper's Experience
Customers are asking for personalized, relevant experiences, and when retailers listen, it pays off. Here are some recommendations for personalizing the shopping experience using Salesforce.
How Consumer Goods and Retail Can Align to Put Customers First
Here are the latest opportunities for retail and consumer goods companies to put the customer first.
Q1 Shopping Index: The Impact of AI Becomes Undeniable
Q1 2019 was the first time in recent memory that the story of digital shopping wasn’t dominated by mobile. Read other findings in our latest Shopping Index.
Commerce Innovation Series: How To (Finally) Take Stock of Inventory Visibility
Salesforce’s Inventory Availability Service acts as the glue between the selling — transactional website — and Order Management System, the fulfillment experience.
The Five Ways B2B Commerce Will Transform Healthcare and Life Sciences
Here are five ways B2B commerce is solving common challenges in healthcare.