Even though the holiday season is over, retailers are gearing up for the next big trends. Here are the five top trends for 2019 and how retailers can prepare for them.

New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.

New data from the Shopper-First Retailing report reveals how Millennials and Gen Z, Gen X, and Boomers have distinct shopping preferences. We examined a survey of 6,000 people worldwide to bring you this blueprint to retail and ecommerce success among every generation.

Crocs is one of the first companies to test Salesforce Customer 360, a new way for companies to connect their Salesforce apps to deliver a unified cross-channel experience.

Salesforce B2C Commerce received the highest possible scores from Forrester in areas crucial to customer success; market presence, personalization, artificial intelligence, business intelligence and analytics, and ecosystem.

Salesforce, with research partner Publicis.Sapient, examined retail’s new rules.

We’re thrilled to announce that Salesforce Commerce Cloud now also offers a leading B2B commerce solution designed specifically for businesses – Salesforce B2B Commerce!

The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.

Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.