3 Ways Inflation Is Changing Consumer Behavior
What does the holiday season hold for consumer goods brands and retailers? Shoppers’ behavior in the third quarter provides a sneak peek.
What Do Customers Expect From Retailers? 3 Myths (and Truths) From 4 Generations of Global Shoppers
If you think that Baby Boomers, Millennials, Gen Z, and Gen X all shop alike, think again. What you don’t know may cost you.
5 Things Communications Service Providers Need To Attract and Retain Gen Z
What do communication preferences look like by a generation? If CSPs want to count Gen Z as their customer, this is how to reach out and keep them happy.
48% Of Consumer Goods Companies Turn To AI and Automation — The Research Tells Us Why
Customer experience is everything in the consumer goods industry. Our research explains how the rules are changing from soup to sports cars.
How Gamification Is Helping Procter & Gamble Boost Employee Learning
The popular name in household products is taking on an aggressive digital transformation, supported by a commitment to helping employees learn and grow — with gamified learning playing an important role.
How COVID Relief Bills Changed Current Buying Trends
After four consecutive quarters of massive consumer digital adoption, numbers from a billion global shoppers in 51 countries give us the clues to help forecast future demand.
5 Questions Manufacturers Should Ask Before Selling Direct-To-Consumer
If you’ve been thinking about making the jump to D2C to boost your revenue, you need to make a plan.
Consumers Are Spending on Home, and This Appliance Maker Is Focused on More Than Dishwashers and Dryers
Fisher & Paykel retail household appliances around the globe. Their focus has always been on customers and team.
5 Tips for Manufacturers Going Direct To Consumer
Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.