Customer acquisition is the lifeblood of any business. It’s the process of bringing in new customers and growing your business. Without a steady stream of new customers, your business will eventually stagnate and…
Pro sports teams are using AI, personalization, and journey optimization to connect with fans and stay ahead of the competition. Here’s what that means for the rest of us.
They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.