We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
Partner Relationship Management (PRM) systems meet your partners’ needs while offering a more effective way to manage the B2B ecosystem
In B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital.
As a CIO, you play a leading role in your company’s digital shift to ecommerce. But, before you head into your ecommerce implementation, here’s what you need to know.
Here’s how Salesforce's Commerce Cloud saw the ripple effect of Prime Day roll across global ecommerce sites and email marketing initiatives. Check this year's ecommerce data insights.
The ability to provide streamlined experiences is becoming a critical competitive factor. Depending on your own readiness and the needs of your buyers, it might be time to invest in a digital commerce platform.
