Ecommerce Growth: Chief Growth Officers Haven't Hit Retail… Yet
Businesses in all sectors are increasingly hiring Chief Growth Officers (CGOs) to helm expansion and growth initiatives. While there currently aren't many CGOs in retail yet, here's what retailers can do to boost their ecommerce.
Q&A With John Strain, Our New SVP of Retail and Consumer Goods
Check out this interview with Salesforce SVP of Retail and Consumer Goods, John Strain. We sat down with John to learn more about what makes him tick and what he has in store for Salesforce.
How to Make Customer Success the Heart of Your Small Business
Customer experience has become the deciding factor that determines whether or not a customer will do business with a company. Small businesses can capitalize on this new standard by putting customer success at the center of their business. Here are five ways to get started.
Ecommerce Growth: A Data-Driven Formula to Pinpoint Key Growth Metrics
Growth is a top priority for many retailers, but is there a proven formula for growth that applies to every ecommerce enterprise? Yes, there is a data-driven approach that all retailers can use. Read the post to learn more.
Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently
New data from the Shopper-First Retailing report reveals how Millennials and Gen Z, Gen X, and Boomers have distinct shopping preferences. We examined a survey of 6,000 people worldwide to bring you this blueprint to retail and ecommerce success among every generation.
4 Ways to Use Social Media for Customer Acquisition
Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.
Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want
Salesforce, with research partner Publicis.Sapient, examined retail’s new rules.
How Salesforce CRM Empowers Entrepreneurs
Meet Trailblazer and entrepreneur, Scott Wilson, as he shares how Salesforce can help your SMB.
Introducing Salesforce B2B Commerce
We’re thrilled to announce that Salesforce Commerce Cloud now also offers a leading B2B commerce solution designed specifically for businesses – Salesforce B2B Commerce!
UX Best Practices: The All-Important “Add-to-Cart” Page
The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.