How to Refresh Your Email Campaigns for Long-Term Success
All email campaigns deserve an occasional update. What better time than now to give your emails a much-needed makeover?
The Top Email Nurture Journeys Every SMB Marketer Should Build
Say goodbye to running email experiments that will waste your time — here are three email nurture journeys your small business marketing team needs to build now.
What Is Customer Centricity Really About? At Salesforce World Tour, e.l.f Cosmetics Provides Answers
At our recent World Tour in New York City, attendees gathered to hear how AI and customer-facing technologies on one integrated CRM platform gives teams a 360-degree view of their customers.
How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays
As you gear up for planning your 2020 big holidays strategies, we're sharing our tips and best practices for making the most of retail holidays with Social Studio.
How We Transformed Our Employees’ Onboarding Experience With APIs
Get a behind the scenes look at how we transformed our own employee onboarding experience using an API-led approach.
Retailers Put Real-Time Engagement on Their Nice List This Holiday Season
This holiday season, top retailers also use AI to personalize the customer experience with identity stitching, data signals, and next-best experience recommendations.
SMS Dreamin’: How Mobile Messaging Powers Great Customer Service Experiences
Learn how our team elevated the Dreamforce experience through SMS with real-time messaging and user-friendly service.
3 Ways Every Marketer Should Think About Their Data
Here’s a crawl->walk->run framework to help marketers wrap their heads around the digital data transformation task at hand.
How to Start Integrating Adtech and Martech Systems in 3 Steps
To adopt a multichannel, integrated approach to marketing, it's essential to integrate you adtech and martech systems. Here's how to in three steps.
Michelin Is Using Data to Build Better Customer Relationships and so Can You
Michelin knew they needed to offer customer experiences that could compete with the newest manufacturing companies. Here’s how they did it.