5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.
I Love My Data: How to Make First-Party Data Your Biggest Email Asset
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Drive Personalized Customer Experience with Better Listening
Customers know that marketers have the potential to create great personalized content, so it’s our job, as marketers, to exceed those personalization expectations.
Implement Intelligent Coupon Campaigns With Commerce and Marketing Clouds
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.
How to Accelerate Your Advertising With Artificial Intelligence
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
The Evolution of AI: How Marketers Can Use AI to Drive Marketing ROI
Here's how marketers can make the most of their data and artificial intelligence to deliver the personalized experiences customers expect.
Marketing Cloud August 2019 Release Is Live!
The latest Marketing Cloud release is now live! Here are a few new feature highlights.
How To Accelerate New Customer Onboarding with Journey Builder
Since it's crucial for today’s brands to onboard new customers in welcoming and engaging ways, Salesforce uses Marketing Cloud's Journey Builder for this important task.
Why Marketers Need to Build Great Customer Experiences With AI
Marketers are turning to artificial intelligence to create great customer experiences and personalize customer journeys. Read on to learn how you can start using AI to take your marketing to the next level.
How To Choose a Marketing Technology Platform
Marketing platforms aren’t one-size-fits-all, and it’s important to choose one that fits the needs of your company and customers alike. Here are some considerations to keep in mind.