This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
Paladina Health, a Colorado-based health care company, can spend six months to a year setting up a new client. The recent COVID-19 pandemic shrunk the company’s sales cycle and onboarding timeline. To address this reality, they had to throw out their typical playbook.
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.