Data sets are primarily a way to target consumers, but they’re also rich data assets that should be leveraged for actionable analytics and deep consumer insights.
Email marketing is getting more personalized and relevant to individual subscribers. Here are the top email marketing trends we'll be seeing this year, and how you can leverage marketing technology to keep subscribers happy.
The latest Marketing Cloud release is now live. Find out what's in the latest release and along with some highlights.
Dating apps show email marketers that brief, personalized, and user-focused experiences drive engagement. Implementing these tactics can net similar sticky results.
In this Marketing Cloudcast we discuss the qualities marketing leaders share, and how to develop your marketing voice with the help of a simple acronym: VOICE.
Keeping pace with the ever-changing marketing landscape can be tough — that’s why Douglas Burdett created the Marketing Book Podcast. Here are three of his recommendations for great reads to power you through the next stages of your career.
Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.
Read why Salesforce Indy made the Indiana Chamber of Commerce's list of best places to work for the third year in a row.
