Customer Journey How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers Jenifer Ho February 26, 2021 Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers. Employee Experience Personalization Customer Journey Content Marketing What Is a CMS? Content Management Systems Defined Anna Rosenman February 25, 2021 Discover how a CMS makes it possible to build and deliver content on any device or platform. Experience Cloud Salesforce CMS Marketing CMO Vimeo’s Video Marketing Strategy Promotes Stories of Small Business Success Alice Avery February 23, 2021 Vimeo CMO Harris Beber explains his team’s pivot to document eight small business stories in just 12 days at the dawn of pandemic lockdown. Digital Marketing Customer Stories Small Business Personalization What’s New in the January 2021 Marketing Cloud Release Sara Vickerman February 23, 2021 These eight new features will help your team get more personal with customers and ignite more informed, actionable insights. Customer 360 Agentforce Marketing IT Digital Marketing How To Structure and Plan Your Digital Marketing Strategy in 2021 Areej Bazzari January 28, 2021 Here’s what you need to set goals, know your audience, and measure success for an effective digital marketing plan. CRM Analytics Marketing Salesforce Culture AI How AI Is Helping adidas Boost Its Personalized Email Marketing Game Armita Peymandoust January 28, 2021 See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests. Customer 360 Agentforce Marketing Marketing Commerce 4 Digital 360 Myths Busted – and How You Can Smooth Friction for Your Online Customers Isaac Payne January 20, 2021 You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained. Customer 360 Experience Cloud Agentforce Marketing Customer Journey Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy Mandy Febus January 19, 2021 See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy. Agentforce Marketing Marketing Sales Customer Experience PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It Martin Kihn January 14, 2021 With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month. ECommerce Personalization Direct-to-Consumer Customer Experience Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It Jujhar Singh January 12, 2021 Customer loyalty programs require a complete view of customer data to create true loyalty value. Commerce Marketing Service
Customer Journey How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers Jenifer Ho February 26, 2021 Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers. Employee Experience Personalization Customer Journey
Content Marketing What Is a CMS? Content Management Systems Defined Anna Rosenman February 25, 2021 Discover how a CMS makes it possible to build and deliver content on any device or platform. Experience Cloud Salesforce CMS Marketing
CMO Vimeo’s Video Marketing Strategy Promotes Stories of Small Business Success Alice Avery February 23, 2021 Vimeo CMO Harris Beber explains his team’s pivot to document eight small business stories in just 12 days at the dawn of pandemic lockdown. Digital Marketing Customer Stories Small Business
Personalization What’s New in the January 2021 Marketing Cloud Release Sara Vickerman February 23, 2021 These eight new features will help your team get more personal with customers and ignite more informed, actionable insights. Customer 360 Agentforce Marketing IT
Digital Marketing How To Structure and Plan Your Digital Marketing Strategy in 2021 Areej Bazzari January 28, 2021 Here’s what you need to set goals, know your audience, and measure success for an effective digital marketing plan. CRM Analytics Marketing Salesforce Culture
AI How AI Is Helping adidas Boost Its Personalized Email Marketing Game Armita Peymandoust January 28, 2021 See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests. Customer 360 Agentforce Marketing Marketing
Commerce 4 Digital 360 Myths Busted – and How You Can Smooth Friction for Your Online Customers Isaac Payne January 20, 2021 You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained. Customer 360 Experience Cloud Agentforce Marketing
Customer Journey Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy Mandy Febus January 19, 2021 See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy. Agentforce Marketing Marketing Sales
Customer Experience PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It Martin Kihn January 14, 2021 With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month. ECommerce Personalization Direct-to-Consumer
Customer Experience Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It Jujhar Singh January 12, 2021 Customer loyalty programs require a complete view of customer data to create true loyalty value. Commerce Marketing Service