Vimeo CMO Harris Beber explains his team’s pivot to document eight small business stories in just 12 days at the dawn of pandemic lockdown.
These eight new features will help your team get more personal with customers and ignite more informed, actionable insights.
Here’s what you need to set goals, know your audience, and measure success for an effective digital marketing plan.
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Online sports apparel retailer Fanatics knows they need to know who their customer is rooting for, and that the right data is essential for the win.
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
