Salesforce at Mobile World Congress: Your Quick Look at Details and Demos
Join us at Mobile World Congress in Barcelona, and learn how communications service providers can become more efficient while growing customer relationships.
Struggling To Keep Subscribers? 6 Ways Your Data Can Stop Cancellations
As more companies shift from the ad-driven model to subscriptions, finding ways to not only attract but keep subscribers will be key to success. The data you already have can help.
Here’s How Automation Drives Growth for Media and Entertainment Companies
Automation is playing a bigger role in the media and entertainment industry’s drive to boost productivity. New research from Salesforce and Omdia explores how automation can help you engage with customers and make your teams more efficient.
Subscription Fatigue Is Real – Here’s How Media Streaming Services Can Combat It
Netflix’s recent woes may only be the tipping point of a change in consumer habits.
Consumers Say They Will Trade Personal Data For These Benefits
Customers are increasingly hesitant to share personal information. Here are some ways media companies can ease those fears and build a trusting relationship.
How To Win the Streaming Wars? It’s Now About Subscriber Management
The powerful model of serving up what customers want when they want it, can lead to longer-term subscriptions and increase brands' bottom lines.
Data-based Decision Making Shapes Media and Finance – What’s Next?
Listen in as execs from Black Entertainment Television (BET) and PayPal discuss how data informs their strategy, shapes their content, and supports their teams.
Elaine Welteroth: Lessons on Leadership and Taking Career Risks
The former Condé Nast editor-in-chief proves authenticity can help you design the career of your dreams.
5 Ways Artificial Intelligence Is Changing Advertising Sales
AI can help ad sales pros improve both their effectiveness and efficiency.
4 Common Beliefs About the Future of Advertising – and Why They’re Wrong
Imagine you walked up to your best friend one day and said, “Hi, it’s great to meet you! What’s your name?” While discussing digital advertising myths, that scenario was posed to me by…