Marketing Cloud, Trailhead...
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
The latest release includes new data and AI capabilities to support your personalization efforts.
Disruption has good timing. Distance learning is in need of change.
Martin Kihn is senior vice president, strategy, for Marketing Cloud. In a former life, he was a research vice president at Gartner and he has advised numerous Fortune 500 clients on marketing strategy.…
It's time to make the right connections with customers.
This store added personalization to its messaging and experienced a 16% lift in conversion rates on pizza.
Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
How do you market to fans when there are no fans in the stands? That sounds like Dr. Seuss, but it’s the challenge that the NBA faced this summer.
In this episode, we learn how companies can develop inclusive marketing campaigns that encompass every persona — regardless if they have a single marketer versus a whole department.
While brands like KEEN have harnessed artificial intelligence (AI) to grow their business, it's still enshrouded in skepticism. We talked to KEEN about breaking down common myths and misconceptions.
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