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Fourth Annual State of Marketing

How the customer experience is reshaping mindsets in the latest survey of 3,500 marketing leaders.

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Aug 17, 2017 By Sabrina Barekzai

How Service Cloud is Driving Innovation at Dreamforce

On this week’s Road to Dreamforce, we’re welcoming everyone to the Year of Service! With Service Cloud, your customers can become more successful than ever. Are you service professional? Don’t miss even more exciting updates on the podcast. Get ALL of the details and really explore the... Read More

Dreamforce, Service, Service Cloud, Events

Aug 15, 2017 By Allison Johnson

[Infographic] 4 Customer Service Expectations and How to Meet Them

Consumers don’t choose their favorite brands based solely on products anymore. Today, it’s about the total brand experience — one that includes high standards for customer service responsiveness, efficiency, and overall helpfulness. As consumers have grown accustomed to the ease, intelligence, and... Read More

Service, Service Cloud, Research

Aug 14, 2017 By Ryan Braastad

4 Proven Analytics Strategies to Elevate Customer Service

If you’re a service manager or an agent, then you’re at the center of a major shift in the importance of customer experience on the business. This is because a great experience requires great service, and individual customer interactions can now exert an unprecedented degree of influence on overall... Read More

Analytics, Analytics Cloud, Service, Service Cloud

Aug 14, 2017 By Sarah Patterson

Service Cloud is Named a Leader in the The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q2 2017

The Age of the Customer has arrived, and it has drastically changed the way companies must deliver customer service. In this year’s Forrester Wave report, they recognized that companies that “win, serve, and retain customers focus on delivering the tenets of great experiences: ease, effectiveness,... Read More

Service Cloud, Service

Aug 01, 2017 By Vivian Zhang

6 Ways Millennials are Redefining Customer Service

As a millennial, I always use Google first whenever I have a customer service problem. If I have a really bad shopping experience, I’m able to share it on social media to let my friends know, so that the same thing doesn’t happen to them (of course, they are less likely to purchase that product as... Read More

Customer Service, Service Cloud

Jul 31, 2017 By Zachary Reiss-Davis

New Data from Salesforce: Top Brands Align Social Marketing and Customer Service

Marketers are waging fierce battles over customer experience, because they know it’s a key company differentiator. Providing a satisfying customer experience is complex and involves more channels than ever before. A key and still growing channel for marketers continues to be social media, and its... Read More

Service Cloud, Social Media, Marketing Cloud, Advertising

Jul 28, 2017 By Elvis Greer

Next-Generation Service Cloud: What Fast-Growing Businesses Need Today and Tomorrow

It’s a challenge that’s familiar to most fast-growing businesses: How do you solve for the problems you have today, while staying ahead of the ones you’ll face tomorrow? With limited time and resources, these SMBs are often forced to focus on right now at the expense of what’s right for the... Read More

Service Cloud, Service, Small Business

Jul 27, 2017 By Sarah Patterson

Next Generation of the World's #1 Customer Service Platform: Deliver Lightning-Fast Customer Service

In today’s world, companies must stay ahead of ever-changing customer expectations. Customers want personalized service experiences. They want to be able to use the channel of their choice, whether that’s calling, emailing, tweeting, texting, or using a new channel that just emerged. Oh, and they... Read More

News, Service, Service Cloud

Jul 19, 2017 By Emily Stanford

The Millennials are Coming! Is Your Customer Service Ready?

It's okay if millennials scare you a little bit. These digital natives are one of the largest generations in history (even bigger than baby boomers!) and moving into their prime spending years. Millennials have come of age in an era dominated by technological change and disruption, giving them a... Read More

Customer Service, Service Cloud

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