Three sales terms seem to be used interchangeably—sales productivity, sales efficiency, and sales effectiveness. The differences in these terms are subtle, but important. One way to think of productivity is as the product of efficiency and effectiveness.
Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.
Salesforce ranks #3 on Forbes' prestigious Most Innovative Companies list. Since the company was founded in 1999, our innovation playbook remains the same: relentless customer focus, products built for the new era of work, empowerment of everyone, and embrace of the beginner's mindset.
See why Salesforce has been named a leader in Garnter's Quadrant for the CRM Customer Engagement Center for 10 consecutive years.
Read why Salesforce Indy made the Indiana Chamber of Commerce's list of best places to work for the third year in a row.
Learn how the Vimeo CRM team built a data warehouse and provide a holistic customer experience.
Discover how a diverse workforce fosters innovation, better products, and profits for small businesses.
