Solution
Activate First Party Data
Develop deeper consumer understanding to deliver personalized engagement and build brand loyalty.
Here’s how it works.
Unify consumer data.
Build a single view of the consumer, then target custom audience segments with ease.
Personalize consumer touchpoints.
Deliver personalized communications at scale with real-time offers — including coupons and new product innovations.
Grow consumer relationships.
Construct a comprehensive, cross-channel loyalty strategy, and incentivize a variety of behaviors.
Optimize marketing performance.
Surface insights in your ad spend, see what tactics are most effective, and put your marketing budget back to work.
Data Streams Integrated
Into One Platform
Data Streams Integrated
Into One Platform
Hours Per Week of
Saved Data Collection
Hours Per Week of Saved Data Collection
Business Growth Since Implementation
See the solution in action.
What’s included in this solution
Marketing Cloud lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Loyalty Management lets you build intelligent B2B and B2C loyalty programs that are flexible, configurable, and rapidly deployable.
Service Cloud allows you to automate your processes, streamline your workflows, and deploy the right agent at the right time.
See how you can activate data to grow your audiences.
Guide
Learn to increase speed to insight and action in the Marketing Intelligence guide.
Demo
Learn how to harmonize your data sources to deliver a single view of every consumer.
Expand your Media Audience and Acquire Customers with Salesforce CRM
Studio, Broadcast, Print, Sport and Entertainment companies are using Salesforce media CRM to receive better data regarding their markets and customers. Optimize the consumer experience to provide a one-to-one personalized brand journey at every touch point with CRM For Media from Salesforce.
Media CRM gives you the tools to collect, clean, organize, and view consume rdata so you can learn their preferences and deliver relevant content wherever they are. You can also create communities for customers and reward them for engaging, so they become powerful brand advocates.
Media CRM gives you the tools to collect, clean, organize, and view consume rdata so you can learn their preferences and deliver relevant content wherever they are. You can also create communities for customers and reward them for engaging, so they become powerful brand advocates.