Today, Zota processes billions of dollars in transactions annually. Zota supports over 1,000 payment methods across more than 150 countries, serving industries like financial services, ecommerce, and more.
Its current Salesforce stack reflects a strategy of thoughtful growth.
Data Cloud provides real-time, 360° customer views that lead to new sales and cross-sell opportunities.
Marketing Cloud Intelligence (MCI) delivers deep insights into campaign performance and provides a unified view of customers, enabling Zota to create personalised, omni-channel customer journeys using tools like email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. This tool makes life simpler and more organised for the Zota team and helps them achieve their marketing goals in a straightforward and streamlined way.
Sales Cloud is a vital tool used across Zota’s operations. With comprehensive CRM capabilities, including lead management, marketing automation, and contact management, it helps manage customer accounts, track sales leads, conduct and monitor marketing campaigns, and provide post-sale service. The platform gives Zota a bird’s eye view of customer activity history, key contacts, customer communications, and internal account discussions. Zota also gains valuable insights from popular social media sites such as Facebook, Twitter, and LinkedIn, which are used to shape future campaigns, identify potential new leads, and streamline operations.
Service Cloud enhances one-to-one marketing relationships with customers across multiple channels and devices by automating service processes, streamlining workflows, and enabling efficient and personalised customer interactions on various social platforms. It can ‘listen’ and respond to customers across a variety of social platforms, and automatically route cases to the appropriate agent at Zota.
