Salesforce Live: Switzerland
Consumer Goods
The world has witnessed a dramatic shift in habits for shoppers, revealing vulnerabilities in the way the sector operates. This shift also accelerated the introduction of D2C models, paving the way for innovative and fast-paced companies.
Pieter Bruiyland, CIO Europe at AB InBev, a Salesforce customer, shares his 3 imperative tips to embrace the digital transformation journey and scaling your business. Building resilience and the habit of transformation is imperative to moving forward in this rapidly changing environment. Pamela Wolf, our global retail and consumer goods expert, shares key attributes and trends for companies to consider, available in the full show on demand.
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