AI agents and answer engines are now part of your audience, not just your tech stack. Marketers need content that works for both humans and the AI systems researching, recommending, and acting on their behalf, without sacrificing control, consistency, or speed.
The brands winning this shift aren't just adding AI tools, they're adopting a new operating model for content: understand how your brand is represented by people and AI, optimize for how answer engines discover and surface your content, create it once as structured content, scale it across every market and channel, and continuously improve it, all governed by one connected foundation.
Join Contentful and Palmata to see what this model looks like in practice, how AEO can help your brand show up in AI-generated answers, and how it works alongside your existing Salesforce and Marketing Cloud stack.
What you'll learn:
- How Contentful complements your existing Salesforce and Marketing Cloud stack
- How Palmata helps you understand and proactively manage how AI represents your brand before a buyer ever reaches your site
- How to optimize your content for answer engines and AI-driven discovery
Featured Speakers
Pieter Brinkmann
