Challenges

• Clunky CRM system costly to maintain; lacked flexibility; stymied reporting  
• Mobile reps working nationwide required easy iPhone access and SAP integration
• Web deployment the only way, but streamlined integration blueprints were vital to ongoing CRM build-out

Solution

• Sales Cloud - Switched on Salesforce Sales Cloud, knowing that navigation had been specifically streamlined for the iPhone, and pre-built platform connectors eased integration with a galaxy of other systems, including SAP
  Ego Pharmaceuticals’ Sales Cloud adoption – 73 licenses, including 55 mobile licenses – up and running in less than two months.
• Chatter - Functions as a private and secure social network, where company reps go to stay in the loop and share their victories
• Custom Cloud - A world of opportunity. Company eyes Jigsaw (crowd-sourced business contacts) and Force.com to integrate other business apps

Results

• Business anywhere - everything’s accessible on the iPhone  
• Reporting a breeze – no data integration required; reports show real time information; sharing with everyone is easy  
• Go global? Standardising international sales operation a simple next step
• Using their iPhones, reps photograph retail displays and promotions and post them to Chatter, where others view and discuss the merits.