The Social Enterprise Solution
The Future is Now—Salesforce's Social Enterprise will helps your business thrive in the powerful 21st century context of social networking
3 Steps to the Social Enterprise—Introduction: Getting Started
More companies are interacting socially - both internally with their employees and externally with their customers. Your business can get social in 3 steps; where and how you start is up to you. Get ready to engage with customers and employees in ways that are more social and mobile than ever.
The Social Customer Profile
Step 1: Develop a Social Customer Profile for your Social Enterprise
You already have basic contact information for your customers and prospects, but any exceptional Social Enterprise understands who they are and what they like. Create a customer social profile with information from Facebook and Twitter, and get a complete picture so you know exactly what both employees and your customers want and expect.
The Employee Social Network
Step 2: Develop an employee social network for your Social Enterprise
At work, it's hard to stay on top of what's going on, to find what you need, when you need it. An employee social network breaks down the corporate barriers and allows good ideas to come from anywhere in the company. In the Social Enterprise, it's easy to stay on top of everything that matters and work more collaboratively - and productively.
The Customer Social Network
Step 3: Develop a customer social network for your Social Enterprise
Billions of conversations happen online every week. A customer social network connects you with your customers on social sites like Twitter, Facebook, and YouTube. Get insight into what people are saying and filter what's important in order to transform into an engaging and influential Social Enterprise. The result: unique experiences that delight your customers and communities.
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Welcome to the
Social Enterprise
Social media is dramatically changing how we connect, share, and collaborate. It’s time to transform your business for this new reality. To engage in new ways with customers, employees, and everyone that matters to your business.
Know your customers like never before
You already have contact information for your customers and prospects, but wouldn't it be great to really understand who they are and what they like? Create a social profile with information from social networks like Facebook and Twitter, and get a complete picture so you know exactly what people want and expect.
Create social profiles
Companies like Kimberly-Clark are getting to know consumers better than ever, by building social profiles in Salesforce.
Connect and share with colleagues instantly
Shouldn't it be easier to get answers and feedback, find experts, and share information at work? An employee social network breaks down barriers, elevates good ideas, keeps processes moving, and helps everyone work more collaboratively and productively.
Collaborate in real time
Social Enterprises like Symantec are empowering employees to work smarter and faster with their own private, secure enterprise social network.
Work better, together
A company like Facebook is social inside and out with real-time ways to keep their employees focused, recognize great work, and provide ongoing feedback and coaching.
Extend with custom apps
When companies like Avon need a new app and nothing in the market fits the bill, they can build custom, social apps for their business in record time.
Make every customer interaction social
Social networks have completely changed the conversation between companies and their customers. With customer social networks, you can connect your customers to your brand and your employees so you can uncover new opportunities and build trust.
Sell in the new social era
Companies like NBCUniversal are making social sales a reality. In the Social Enterprise, it's easy to find product and competitive experts, track leads and deals, and close more business.
Deliver social customer service
Deliver next-generation customer service—today—across every channel, from your website to Twitter to the call center. Just like Comcast.
Publish fresh content
To move at the speed of social, companies like HP deliver fresh, relevant content in real time everywhere people access their brand—including corporate, social, and mobile sites.
Engage everyone with social experiences
Billions of conversations and interactions happen online every week. Public social networks give you insight into what people are saying about your brand on social sites so you can deliver unique experiences and products that delight your customers, prospects, and partners.
Listen and learn
Smart marketers at brands like Gatorade are mining social media conversations for valuable insight to craft more effective and targeted campaigns.
Engage through social apps
With millions of Facebook fans and an amazing interactive website, Asics is one of many forward-thinking companies that are building mobile and social marketing apps and sites—like Facebook pages.
Make your products social
Can products be social, too? Toyota thinks so… in fact, your next 'friend' may be your car. It's time to build social connections between your customers, your products, and your company.
Welcome to the Social Enterprise
Ready to begin your Social Enterprise transformation? Now's the time to build your social profile, employee social network, customer social network, and public social network.
