Analytics Builder provides unmatched customer data management and analytics capabilities to put each individual customer at the heart of every campaign. Marketing Cloud also features customer data integration tools like Contact Builder which integrates data from multiple sources to help you understand customer attributes and behavior. You can nurture leads automatically, taking them on a journey across multiple channels.
With Analytics Builder, get powerful email reporting, plus website and mobile analytics to track the performance of your campaigns and customers. Analyse and visualise results across audience, timing, channel, and content to optimise every interaction.
Track your website visitors’ behaviours and actions — in real time — across the customer journey with an easy-to-install Web observation tool.
Use configurable tiles and reports — such as visitor geolocation, site search terms, email conversion, and campaign performance by day — to uncover new insights.
Use email reporting to understand opens, clicks, unsubscribes, and more for each of your campaigns — and share them with your colleagues. Leverage powerful custom reporting to understand advanced metrics such as audience engagement over time, best performing send day, and more.
Display reporting as a bar graph, pie chart, scatter plot, or heat grid. Uncover patterns and trends with conditional formatting, data bars, trend arrows, or robust filtering.
With real-time tracking and centralised reporting, respond to the data and testing results instantly.
In today's connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.
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