Discover how Indeed speeds hiring with Data 360 and Agentforce.
Sign up for the free live webinar.
How Data 360 Works Data 360 Connectivity
A open, flexible ecosystem to activate all your data.
Bring all your data together to activate on Salesforce — no matter where it lives.
Bring your data lake
with Zero Copy
Zero-Copy Architecture lets you access your data where it already lives — without having to move or duplicate it. This reduces storage costs, minimises risks, and allows you to take action faster. Whether your data is on-premises or in the cloud, you can leverage it in Salesforce Data 360 instantly, breaking down silos while maintaining full control of your data.
Deliver a 360° Customer View Across Sales and Service
Respond faster, personalise every interaction, and drive deeper customer engagement resulting in better service and stronger sales performance.
Unlock Personalised Customer Engagement for Marketing
Deliver dynamic personalisation for every customer with targeted segments and intelligent insights.
Unlock Unified Insights for Analytics
Process, analyse, and report on your unified customer info all in one place.
Unlock Seamless Data Sharing Across Teams
Allow IT teams to access data across multiple locations without needing to move it manually.
Work with any data format from anywhere.
Unstructured Data
ingest everythingMost businesses are sitting on a mountain of unstructured data— from emails and PDFs to audio and video files—that's hard to analyse and even harder to activate. Salesforce Data 360 transforms this chaotic data into actionable insights, giving you a clearer picture of your customers, operations, and business needs.
Documents & Notes
Customer Conversations
Knowledge Articles
Audio & Video
Structured Data
Activate data from any source. Use a wide range of flexible connectors to handle all your structured data across your enterprise.
Salesforce Data: Native Connectors
Connect data from your Salesforce applications with native connectors that can be easily ingested and automatically mapped to your unified data model
External Apps: Pre-built Connectors
Bring in data from your favourite apps using 200+ connectors, powered natively by Data 360 or offered through MuleSoft's Anypoint Exchange
Web & Mobile Data
Capture and use valuable data from any website or mobile application.
Ingestion API
Push data from any external system into Data 360. Supports bulk or streaming uploads for large volumes of data
Drive customer success with actionable data.
Our agents now have a consolidated view of the information they need to respond to guests efficiently, accurately, and with better personalisation.
165
million guest records unified
55%
increase in franchise resolved customer care cases
Services
Marketing
Reservations
Loyalty
Agentforce uses our unified data to automate routine tasks, freeing up our customer service specialists to handle more complex and last-minute travel needs to better serve our members.
50
million members profiles unified
100%
knowledge base articles ingested
Services
Reservations
Loyalty
By connecting all our data we can better understand customers’ needs and then use automation to reach out to them in real-time with the information or products they most want.
3,330
hours saved through automation and self-service
206%
increase in email open rates
Sales
Service
Marketing
Web habits
Data is at the very centre of taking care of the customer.
550k
service cases per month
Loyalty
Web habits
Ticketing
Call centre
With Financial Services Cloud and Data 360, bankers can see a customer’s entire relationship with the bank and help them reach their financial wellness goals.
98%
decrease in call centre hold times
13
days to process one year's worth of loans
Digital banking
Loan Data
Web habits
Bank transaction
Get the most out of Data 360 with our best practices.
Unlock trusted context from unstructured data, anywhere.
90% of customer data - images, calls, emails, PDFs - holds insight structured data can’t capture. Data 360 connects it all, in any format. Every business has invested heavily in structured data like transaction records and loyalty status. But the richest signals - sentiment, preferences, intent - live in unstructured data most tools can’t touch. Data 360 unpacks it with 15+ pre-built connectors, turning any format into trusted context, ready to activate anywhere.
Turn any content repository into trusted context.
Connect to SharePoint, Confluence, Google Drive, and more - with pre-built connectors that always keep content in sync.
Connect to SharePoint, Confluence, Google Drive, and more - content stays current automatically.
Harmonise HTML, PDFs, wikis, and docs into one clean, consistent format Agentforce can trust.
Show knowledge directly inside Salesforce - no redirecting users to the original source.
Bring your trusted context to Agentforce with Data 360 RAG.
Activate the freshest, most accurate context in Agentforce - no coding required. Data 360 RAG retrieves the most relevant, up-to-date context before Agentforce responds - pulling from first- and third-party systems in real time. Fully managed and no-code, it connects natively to Salesforce, any AI model, and any third-party source, and scales automatically from day one.
Pull the most relevant context from structured, unstructured, and external data - secured by the trust layer.
Add that context directly to the prompt, so Agentforce works with the full picture, not a guess.
Deliver a response that’s accurate, grounded, and personalised - every single time.
Ready to take the next step with Data 360?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Get started.
Activate Data 360 for your team today.
Use zero copy to act on your data without moving it.
Maximise your investments by virtualising data from data lakes and warehouses into Data 360. No copying necessary.
Get the most of our Data 360 with these resources.
Salesforce & Informatica: Combining enterprise data with trusted context to bring your AI to life.
Turn ideas into a business. Build, scale and monetise on an AI native foundation with Agentforce 360.
Agentic AI Depends on Unstructured Data
Go from Beginner to Advanced with the Data 360 Trailhead Journey
Frequently Asked Questions
The core concept is a "Zero-Copy Architecture." This approach allows users to access and work with data from different sources without having to move or duplicate it, which helps maintain a single source of truth and improves data efficiency. Learn more about Zero Copy here.
The main benefit is that it eliminates the need to create redundant copies of data. This saves storage space, reduces data synchronization issues, and ensures that everyone is working with the most current information, leading to better insights and decision-making.
The solutions cover a wide range of products, including Agentforce, Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Analytics (Tableau), Slack, and the Salesforce Platform itself.
Salesforce offers industry-specific solutions that are customized to meet the unique needs of various sectors. The webpage highlights industries such as Automotive Cloud, Communications, Financial Services, Healthcare & Life Sciences, and Retail.
Yes, the website features a section dedicated to Customer Stories. It showcases how different companies, like Windham Hotels & Resorts and Air India, have successfully used Salesforce's solutions.
The webpage heavily emphasizes the role of AI, data, and connectivity as interconnected components. This suggests that AI is integrated into the platform to enhance data insights and automate processes, though specific AI features are not detailed in this summary.