Feature

Sep 02, 2021 By Salesforce

How 3 Retailers in Asia Use Marketing Technology To Boost Customer Engagement

Innovation and real-time engagement were top priorities for marketers going into 2021. Here are three retailers that do this well. ... Read More

Marketing, Retail, Customer Engagement

Aug 12, 2021 By Nichola Palmer

6 Ways Toys“R”Us Is Bringing the Magic of Its Stores to Online Shoppers

Find out how the leading toy retailer provides a unified commerce experience tailored to the needs of consumers across Asia.... Read More

Ecommerce, Digital Transformation, Retail, Commerce Cloud, Trailblazer Story

Jul 28, 2021 By Salesforce

How Brands Deliver Delightful Customer Experiences Consistently

Customers expect great experiences from brands. Here’s how brands can use data and technology to meet them.... Read More

Customer Experience, Retail

Feb 16, 2021 By Rob Garf

8 Retail Trends and Predictions for 2021

Eight Salesforce leaders predict what’s in store for the retail industry in 2021 and beyond.... Read More

Retail, Customer Engagement, Thought Leadership, Retail Insights, Research

Nov 08, 2020 By Matt Marcotte

What To Do (and Avoid) in Your Holiday Retail Messaging

Ensure customers receive the right messaging from you this holiday season with our list of do’s (and don’t’s!).... Read More

Email Marketing, Marketing, Retail, Digital Marketing, Social Media Marketing, Social Media

Jun 30, 2020 By Jess O'Reilly

5 Ways Retailers Can Innovate and Stay Relevant Amidst COVID-19

As retailers reopen amidst the new normal, they must continue to listen to their customers and engage them. Here are five ways to innovate and stay relevant. ... Read More

Innovation, Retail, Retail Insights, Shopper Experience

Jun 24, 2020 By Kemberly Gong

You Need to Uplevel Your Order Management System — Now What?

The COVID-19 health crisis accelerated the growth of ecommerce. In fact, digital revenue grew 20% year-over-year (YoY) in Q1 2020, according to the Salesforce Shopping Index powered by Commerce Cloud. When most countries are under lockdown, getting products to customers on their terms was critical.... Read More

Commerce, Customer Service, Commerce Cloud, Customer Experience, Ecommerce, Retail, Service

Apr 24, 2020 By Rob Garf

The New Retail Customer Experience: 4 Ways Stores and Online Shopping Have Evolved

Here's how retailers can respond to dramatic shifts in category preferences, channel preferences, and consumer shopping behavior.... Read More

Commerce, Retail, Customer Engagement, Customer Experience, Ecommerce, Customer Satisfaction

Apr 09, 2020 By Anna Rosenman

How to Update Your Site Faster in Times of Crisis: 5 Tips

Crisis drives rapid change. Across industries, we’re grappling with a communication challenge in real time. Commerce leaders face a unique need to keep a mountain of content current – all while their content teams work from home. You and your content team may feel it’s impossible to respond fast... Read More

Customer Engagement, Commerce, Leading Through Change, Salesforce CMS, Retail