Everything You Need to Know About AI Agents in 2026
AI agents can understand and interpret customers’ questions using natural language. Here’s what service leaders need to know about the next evolution in proactive, personalised support.
AI agents can understand and interpret customers’ questions using natural language. Here’s what service leaders need to know about the next evolution in proactive, personalised support.
Growing demand rarely comes with extra headcount. Teams are expected to move faster and still offer that personalised touch, often with the same tools and budgets they had last year.
That pressure is pushing many businesses to rethink how work gets done. We found in our State of IT: AI and App Development report (surveying more than 2,000 IT and development leaders worldwide) that 83% of developers say AI agents are fundamentally changing how organisations operate, while 78% worry their business will fall behind if they don’t move to adopt them.
This is where AI agents like Agentforce come into play. In this article, we’ll explain what AI agents are, how they work inside Salesforce, and what you need to consider to successfully implement them across your business.
An AI agent is an intelligent system that can understand context and take action on behalf of a business, without needing continuous human input.
Unlike tools that respond to a single prompt, AI agents can manage ongoing work across systems and adapt their behaviour based on outcomes. This is a big reason why 85% of developers say AI agents are now central to digital transformation.
Across organisations, AI agents are already being used to qualify leads, update CRM records, personalise campaigns, forecast demand, resolve account issues, and trigger workflows when conditions change.
They rely on machine learning and natural language processing (NLP) to handle a wide range of tasks, from answering simple questions to complex multi-tasking.
While often confused, AI agents and chatbots aren’t the same. Chatbots follow predefined scripts and handle narrow requests. AI agents work within a broader context and can take action in real time.
Transform the way work gets done across every role, workflow and industry with autonomous AI agents.
AI is an umbrella term for a number of different systems that all use data and algorithms to analyse information and generate outputs.
Some of these AIs generate content, some assist humans, and others are designed to act independently. Understanding the difference between the models helps set realistic expectations and can help you avoid deploying the wrong tool for your job.
Here’s an overview of the common types of AI and how they compare to agentic AI.
| Comparison | What it is | How it differs from an AI agent |
|---|---|---|
| Generative AI | Generates images, videos, text and code based on the data it's been fed. | In a way, AI agents do use generative AI, especially if they are interacting with customers. They go further, though, by taking action based on these requests. |
| Chatbots | Chatbots traditionally had a fixed set of questions they were programmed to answer with predefined responses. | Unlike chatbots, AI agents can talk back and forth, understand context, handle multi-step tasks, and act without being repetitively asked. |
| Copilot | A copilot AI works alongside humans by suggesting actions or content. For example, it could pull up relevant information while a sales rep is on a discovery call. | AI agents can operate independently, rather than alongside a human. A prospect could message with an AI agent and get it to set up a free trial without intervention. |
| Workflow automation | This AI goes through an established workflow to complete a set of tasks. | Rather than going through the motions, AI agents adapt their decisions based on context and outcomes instead of following rule-based logic. |
AI agents work in a cycle. They take in information, decide what the next action should be, act on it, and then learn from its results. Here’s how that looks in practice.
This cycle allows agents to operate consistently across sales, marketing, and service, helping teams keep up as customer expectations evolve.
AI agents come in many different forms, depending on the agentic architecture that they use as a foundation. Here are eight different types you should know about.
| Type of AI Agent | What it does | Example in practice |
|---|---|---|
| Simple reflex agent | Reacts to current input only, with no memory or learning abilities. | A basic chatbot that gives preset answers to FAQs. |
| Model-based reflex agent | Uses an internal model to understand context and fill in missing information. | A smart thermostat that adjusts based on past temperature data. |
| Utility-based agent | Chooses the best action based on what brings the most value. | An autonomous car selecting the safest, fastest route. |
| Goal-based agent | Makes decisions based on whether it helps them reach a specific goal. | A delivery drone navigating to a drop-off point. |
| Learning agent | Learns and improves over time through feedback. | A virtual assistant that gets better at understanding your needs. |
| Hierarchical agent | A top-level agent directs lower agents to handle parts of a bigger task. | A factory system where one AI oversees multiple machines. |
| Multi-agent system (MAS) | Multiple agents work together to reach a shared goal. | Robots coordinating to manage warehouse inventory. |
| Explainable AI agent (XAI) | Clearly explains how and why it made a decision. | A financial AI that shows why it flagged a suspicious transaction. |
As of 2026, today's agentic systems are typically designed to operate inside live business environments, where they need to interpret information and carry out actions.
Here are the characteristics you can expect from a state-of-the-art AI agent:
Sales, service, commerce and marketing teams can get work done faster and focus on what’s important, like spending more time with your customers. All with the help of a trusted advisor — meet your conversational AI for CRM.
Adopting AI agents offers numerous benefits, transforming how businesses interact with customers and manage their service operations. Here are five benefits you can expect when using an AI agent.
AI agents are available around the clock, ensuring customer inquiries are addressed promptly, regardless of time zones or business hours. This continuous availability helps businesses keep up with their work and meet customer expectations for self-service.
AI agents deliver fast, accurate, and personalised responses, helping your team save time and boost customer satisfaction, all while improving with every interaction. In fact, 42% of organisations using AI say it’s already had a positive impact on customer experience.
One of the biggest challenges for growing businesses is suddenly having a lot more customers to support, without more staff to do so. AI agents can be easily adjusted to handle increased volumes of customer interactions, making them ideal for businesses looking to grow without compromising service quality. As case volume increases, AI agents can be easily adjusted to ensure consistent and reliable support.
AI agents generate valuable data on customer interactions, preferences, and behaviours. Businesses can use this data to gain insights into customer needs and trends, enabling them to make informed decisions and improve their service offerings.
AI agents absorb routine work that would normally require new hires or outsourcing, helping your business manage its costs as demand increases.
AI agents are increasingly used to handle everyday work that would otherwise sit across different software and in inboxes. They are designed to reduce day-to-day admin while fitting into existing ways of working.
Here are some of the popular ways different professions use AI agents.
AI agents are now commonly used to review incoming IT requests and handle simple issues without needing human involvement. When a problem does need escalation, the request is then passed on to a human with relevant context, which helps reduce delays and unnecessary back-and-forth.
In HR teams, AI agents are used to answer common questions about policies and help new staff get set up. However, when something unusual or sensitive comes up, the AI agent will pass it on to a human.
Finance teams use AI agents to deal with high volumes of routine queries, including invoices, expenses, and data validation. Agents help keep records up to date and surface missing or inconsistent information as it appears.
AI agents are used to support lead management and keep CRM data accurate as prospects engage. In marketing, they assist with campaign execution and reporting, which reduces the need for manual coordination between tools.
Across your organisation, AI agents can help employees access information and prepare summaries without jumping between systems. This reduces time spent on administrative work and keeps their attention on high-value work that requires human input.
If you want to see what this looks like in a real product, watch the Agentforce demo to see how an AI agent can take on routine work across different teams.
What Is Agentforce and How Businesses Use AI Agents | Dreamforce 2024
Companies in several different industries are seeing the benefits of integrating agentic systems. Let’s dig into some AI agent examples by industry, with specific use cases, that show how versatile this technology can be.
Open Universities Australia (OUA) is focused on making education more accessible for Australians. Reaching a broad audience, however, makes it harder to create personal experiences. OUA saw AI as a way to change that.
Image source: Open Universities Australia
OUA partnered with LivePerson to create an agentic tool that can engage with new students, handle inquiries with empathy, and provide warm, humanised conversations. Here’s what they achieved:
Despite the benefits, OUA had valid concerns about AI bias, hallucinations, and safety. To mitigate this, they put safeguards in place, including local data handling and rigorous testing, to make sure the system was safe for students.
With those concerns alleviated, OUA integrated a chatbot and freed up educator time to focus on higher-value tasks.
One of New Zealand’s largest telecommunications providers, One NZ, is using Agentforce and Data 360 to power its transition to an AI-first telco.
One NZ has already deployed Agentforce to handle enterprise FAQs, log service cases, and respond to common enquiries like international roaming fees.
Image source: One NZ
The long-term vision is even more ambitious. One plans to implement AI agents that proactively manage plan upgrades, offer device upsells, and book in-store appointments, all while surfacing customer insights to support personalised, end-to-end service.
I've always said we've got more ideas than we know what to do with. Agentforce is going to enable us to do, and to get to more, of them. That's why I think Agentforce is what AI was meant to be.
Jason ParisChief Executive Officer, One NZ
You might be surprised to hear that building an AI agent doesn’t require a computer science background. All it requires is some basic AI literacy. If you don’t feel comfortable using AI yet, now is a great time to start, as we found that 82% of developers say AI literacy is becoming a non-negotiable skill.
If you’re ready to start experimenting with building your own agent, try following this simple process.
Choose a routine task that happens often and has a clear “done” state.
For example: Open a document and write one sentence that starts with “I want the AI agent to…”
Keep it narrow so you can test its results quickly and avoid hard-to-measure metrics of success.
In the same document, list what the agent is and isn’t allowed to do.
For example: “Use our brand guidelines as the source of truth. Answer only questions about tone, colours, and core messages. If a request falls outside the guidelines, say you can’t answer and provide an email for the marketing team.”
At this point, you need to choose the tool you will use to turn your written instructions into a working AI agent.
The simplest way to get started is to create a custom GPT. This lets you paste in your instructions and any documents you want the GPT to reference, and test the agent's response.
If you want the agent to do more than answer questions (this is slightly more advanced), like updating systems or triggering actions, tools like n8n can be used to connect the agent to other software.
If you want the easiest way to build a business-ready agent, Agentforce is designed exactly for this purpose. It lets you create AI agents inside Salesforce, with built-in access to your CRM data and guardrails, so you get a powerful business AI agent, without needing to connect everything yourself.
An AI agent can only answer correctly if it has access to the right information. If you are using a custom GPT, upload the document or paste the content directly into the agent.
If you are using Agentforce, the agent will be able to connect to the relevant business data or knowledge base within your CRM.
So far, the agent can answer questions. This step is about deciding whether it can take any action.
Start by listing one simple action the agent is allowed to perform. For example, this could be drafting a reply for an email or passing a request to a specific team.
Ask the agent the same questions your team or customers would normally ask. Include unclear or incomplete questions, not just the perfectly phrased or information-dense ones.
Pay attention to three things:
From these findings, make notes on what needs adjusting.
Update the agent’s instructions when you see patterns in its mistakes. Replace outdated documents and clarify rules that are being misunderstood.
Ready to build your own business-ready AI agent? Take our free Build an AI Agent with Agentforce Trailhead course to learn how to create and test an AI agent using Salesforce data and tools.
See how you can create and deploy assistive AI experiences to solve issues faster and work smarter.
AI agents can be incredibly helpful, but they don’t come without risk. In fact, 70% of security leaders say they are concerned about the accuracy and explainability of AI outputs.
With these concerns in mind, there are four areas teams need to address before deploying AI agents.
AI agents can produce incorrect or misleading responses when information is incomplete. Clear instructions, trusted data sources, and limits on what the agent can answer help reduce this risk.
AI agents often interact with sensitive business data. With 64% of customers believing companies are reckless with data, having strong access controls, audit logs, and strict data boundaries should be a non-negotiable for your AI agent.
AI agents should not operate unchecked. Guardrails should define when an agent must stop, escalate, or defer to a human, especially for high-impact decisions.
In regulated industries, AI agents must follow existing rules around data use, transparency, and accountability, with controls in place to support compliance.
If you’re getting ready to deploy AI agents, here are some best practices to keep in mind.
Start by defining what you want to achieve with AI agents. Whether it's reducing response times, enhancing customer satisfaction, or cutting operational costs, having clear objectives will guide your implementation process and help you measure success.
AI agents rely on high-quality data to function effectively. Ensure that you have robust data collection and management systems in place. This includes customer interaction data, transaction histories, and other relevant information.
Select the type of AI agent that best fits your needs. For instance, a reactive agent might suffice if you need an agent to handle routine customer queries. Consider a goal-oriented or learning agent that can adapt to changing customer needs and provide more sophisticated support for more complex tasks.
Seventy per cent of ecommerce leaders say poor data integration and harmonisation is a major or moderate challenge when adopting AI.
To mitigate this, ensure your AI agents integrate with your existing CRM and customer service tools. This integration will enable a smooth flow of information and enhance the capabilities of your AI agents, allowing them to access relevant data and provide more effective support.
Design your AI agents with the end user in mind. Ensure that interactions are intuitive and responses are timely and accurate, providing a positive customer experience. Test your AI agents thoroughly to identify and address potential issues before deployment, ensuring they meet customer expectations.
Regularly monitor your AI agents' performance elements and gather user feedback. Use this information to continuously improve your AI agents, ensuring they remain effective and relevant. This ongoing optimisation will help you adapt to changing customer needs and improve the overall performance of your AI agents.
While AI agents can handle many tasks autonomously, it is important to plan for human intervention when necessary. Ensure clear guidelines for when and how human agents can assist, providing a safety net for more complex or sensitive interactions.
Implement robust data privacy and security measures to protect customer information handled by your AI agents. This includes compliance with data protection regulations and regular security audits to safeguard sensitive data and maintain customer trust.
If you're looking to integrate AI agents into your business, Agentforce can help. Here’s how:
It's an exciting time for business owners. The adoption of AI agents represents a significant turning point. Automating tasks used to rely on predefined input from human users, but now, AI agents can perform tasks and learn with minimal intervention.
As machine learning, large language models (LLMs) and natural language processing (NLP) tools develop, so too will their ability to learn, improve, and make more informed decisions.
We can expect faster decision-making, more productivity and more space for experts to focus on high-value processes.
With all these new AI developments, introducing AI agent models at scale can seem like a daunting task. That’s why we created Agentforce, the fastest and easiest way to build AI agents. And you don’t have to be an IT professional to build them. Simply describe what you need it to do, using natural language, and Agentforce does the rest. Try Agentforce today.
Take a closer look at how agent building works in our library.
Launch Agentforce with speed, confidence, and ROI you can measure.
Tell us about your business needs and we’ll help you to find answers.
Agentic AI refers to AI systems that can take action on a task, rather than only responding to prompts. Instead of waiting for step-by-step instructions, these systems can decide what needs to happen next and carry it out within defined limits. Agentforce is Salesforce’s agentic AI offering that is designed to help businesses build AI agents that work directly with their CRM data.
ChatGPT on its own is not an AI agent. It responds to prompts and generates text, but it does not independently decide what to do next or take action across systems. However, it can become part of an AI agent when it is combined with the ability to act through connected APIs.
There isn’t a single “best” AI agent overall, because it depends on the job you’re trying to do. For businesses, Agentforce stands out because it’s designed to work directly with CRM data and follow strict safety and privacy rules.
It’s possible that, in 10 years, most businesses won’t be talking about implementing AI. This is because it will simply be built into all the software we use, in the same way databases and cloud infrastructure are today.
Companies will instead spend more time deciding where AI is allowed to act, what data it can touch, and who is accountable when something goes wrong. This might lead to roles shifting toward supervising systems, doing deep research to feed AI systems, and reviewing outcomes, rather than manually pushing work along.