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Everything You Need to Know About AI Agents in 2026

AI agents can understand and interpret customers’ questions using natural language. Here’s what service leaders need to know about the next evolution in proactive, personalised support.

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AI Agents vs. Other AI Models

Comparison What it is How it differs from an AI agent
Generative AI Generates images, videos, text and code based on the data it's been fed. In a way, AI agents do use generative AI, especially if they are interacting with customers. They go further, though, by taking action based on these requests.
Chatbots Chatbots traditionally had a fixed set of questions they were programmed to answer with predefined responses. Unlike chatbots, AI agents can talk back and forth, understand context, handle multi-step tasks, and act without being repetitively asked.
Copilot A copilot AI works alongside humans by suggesting actions or content. For example, it could pull up relevant information while a sales rep is on a discovery call. AI agents can operate independently, rather than alongside a human. A prospect could message with an AI agent and get it to set up a free trial without intervention.
Workflow automation This AI goes through an established workflow to complete a set of tasks. Rather than going through the motions, AI agents adapt their decisions based on context and outcomes instead of following rule-based logic.

Traditional AI Agent Models

Type of AI Agent What it does Example in practice
Simple reflex agent Reacts to current input only, with no memory or learning abilities. A basic chatbot that gives preset answers to FAQs.
Model-based reflex agent Uses an internal model to understand context and fill in missing information. A smart thermostat that adjusts based on past temperature data.
Utility-based agent Chooses the best action based on what brings the most value. An autonomous car selecting the safest, fastest route.
Goal-based agent Makes decisions based on whether it helps them reach a specific goal. A delivery drone navigating to a drop-off point.
Learning agent Learns and improves over time through feedback. A virtual assistant that gets better at understanding your needs.
Hierarchical agent A top-level agent directs lower agents to handle parts of a bigger task. A factory system where one AI oversees multiple machines.
Multi-agent system (MAS) Multiple agents work together to reach a shared goal. Robots coordinating to manage warehouse inventory.
Explainable AI agent (XAI) Clearly explains how and why it made a decision. A financial AI that shows why it flagged a suspicious transaction.
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What Is Agentforce and How Businesses Use AI Agents | Dreamforce 2024

I've always said we've got more ideas than we know what to do with. Agentforce is going to enable us to do, and to get to more, of them. That's why I think Agentforce is what AI was meant to be.

Jason Paris
Chief Executive Officer, One NZ
Five robotic characters standing together with a digital screen displaying "Agentforce" and options: Sales Development Representative Agent, Service Agent, Sales Coach Agent.
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AI agents FAQs

Agentic AI refers to AI systems that can take action on a task, rather than only responding to prompts. Instead of waiting for step-by-step instructions, these systems can decide what needs to happen next and carry it out within defined limits. Agentforce is Salesforce’s agentic AI offering that is designed to help businesses build AI agents that work directly with their CRM data.

ChatGPT on its own is not an AI agent. It responds to prompts and generates text, but it does not independently decide what to do next or take action across systems. However, it can become part of an AI agent when it is combined with the ability to act through connected APIs.

There isn’t a single “best” AI agent overall, because it depends on the job you’re trying to do. For businesses, Agentforce stands out because it’s designed to work directly with CRM data and follow strict safety and privacy rules.

It’s possible that, in 10 years, most businesses won’t be talking about implementing AI. This is because it will simply be built into all the software we use, in the same way databases and cloud infrastructure are today.

Companies will instead spend more time deciding where AI is allowed to act, what data it can touch, and who is accountable when something goes wrong. This might lead to roles shifting toward supervising systems, doing deep research to feed AI systems, and reviewing outcomes, rather than manually pushing work along.