Agentforce boosts sales productivity +49% for Salesforce ANZ.

Sales reps today spend just 28% of their time actually selling. Admin, context switching, internal processes and rising complexity are all holding them back from what they do best. That’s why the Salesforce ANZ team embraced Customer Zero for Agentforce: to remove friction, automate the mundane and give reps more time to sell.

Agentforce now supports sales teams across multiple stages of the workflow. It takes action in Slack and Sales Cloud by summarising channels, surfacing leads, answering questions and delivering proactive nudges in the moment they’re required. Agentforce accelerates skills development through real-time coaching and instant feedback; it also helps nurture leads at scale so reps can stay focused on closing.

Humans and agents are continuing to work side by side to shape a localised, high-impact sales solution tailored to the nuances of the ANZ market. Since they’ve taken a Customer Zero approach to using Agentforce, the team has seen a 49% uplift in productivity and a 35% rise in win rates.

By continuing to expand Agentforce’s capabilities, with natural-language quote generation and expanded sales cycle support now being introduced in ANZ, sales teams are reclaiming time for customers, deepening their expertise and focusing on the work that drives growth.